Digital Analyst

Motorola Mobility (a Lenovo Company); Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Motorola Mobility (a Lenovo Company) is seeking a data-driven Digital Analyst with 5+ years of experience to turn data into actionable recommendations. You will analyze website, app, and marketing performance, build dashboards, and partner with marketing, product, and CRM teams in Bengaluru.

Ideal candidates will excel at SQL data extraction, GA4 and Adobe Analytics, and using BI tools like Power BI, Tableau, or Looker Studio to drive insights and business impact.

Qualifications

• Bachelor’s degree in engineering, Computer Science, Math, Statistics, or related discipline from a recognized university / institution
• 3+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or a related field.
• Strong hands-on experience with Google Analytics (GA4).
• Working knowledge of Adobe Analytics.
• Strong proficiency in SQL for data extraction, analysis, and reporting.
• Experience creating reports and dashboards using BI tools.
• Understanding of digital marketing channels, customer journeys, and web/app analytics.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Analyze website, app, and digital marketing performance to identify trends, opportunities, and areas for optimization.
• Develop and maintain dashboards, reports, and performance metrics for stakeholders.
• Use digital analytics platforms to track customer behavior and measure campaign effectiveness.
• Extract, manipulate, and analyze large datasets using SQL.
• Collaborate with marketing, product, CRM, and business teams to provide actionable insights.
• Support implementation and validation of tracking requirements and analytics tags.
• Present findings and recommendations in a clear and impactful manner to business stakeholders.
• Continuously explore and adopt new analytics tools, methodologies, and best practices.

Skills

Digital Analytics

Web Analytics

Marketing Analytics

SQL

Communication

Independent work

Education

Bachelor's degree

Tools

GA4

Adobe Analytics

Google Tag Manager

Power BI

Tableau

Looker Studio

Job description

We are looking for a data-driven and curious Digital Analyst with 5+ years of experience in digital analytics and customer insights. The ideal candidate will be passionate about turning data into actionable recommendations, have strong analytical skills, and be eager to learn and adapt to new tools and technologies in the rapidly evolving digital ecosystem.

Qualification: Bachelor’s in engineering, Computer Science, Math, Statistics, or related discipline from a recognized university / institution

Key Responsibilities

• Analyze website, app, and digital marketing performance to identify trends, opportunities, and areas for optimization.
• Develop and maintain dashboards, reports, and performance metrics for stakeholders.
• Use digital analytics platforms to track customer behavior and measure campaign effectiveness.
• Extract, manipulate, and analyze large datasets using SQL.
• Collaborate with marketing, product, CRM, and business teams to provide actionable insights.
• Support implementation and validation of tracking requirements and analytics tags.
• Present findings and recommendations in a clear and impactful manner to business stakeholders.
• Continuously explore and adopt new analytics tools, methodologies, and best practices.

Required Skills & Qualifications

• 3+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or a related field.
• Strong hands-on experience with Google Analytics (GA4).
• Working knowledge of Adobe Analytics.
• Strong proficiency in SQL for data extraction, analysis, and reporting.
• Experience creating reports and dashboards using BI tools.
• Understanding of digital marketing channels, customer journeys, and web/app analytics.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple priorities.

Preferred Qualifications

• Experience with tag management platforms such as Google Tag Manager.
• Familiarity with visualization tools such as Power BI, Tableau, or Looker Studio.
• Exposure to experimentation/A-B testing methodologies
• Demonstrated willingness and aptitude to learn and adopt new technologies and analytics platforms.