Walk-in | Regional Sales Manager

RML Mehrotra Pathology; Lucknow; On-site; INR 800,000 - 1,500,000; Full time

Job summary

RML Mehrotra Pathology in Lucknow seeks a Marketing Leader with 5+ years in medical diagnostics to craft and execute effective marketing strategies across channels, while building strong ties with labs, hospitals, and practitioners.

You will manage campaigns, budget, and a team, driving brand growth and market share through industry events, research, and collaboration with Sales and PR teams.

Qualifications

• Graduate with 5+ years of experience in medical, diagnostic, or related industry.
• Strong strategic thinking and execution skills in marketing.
• Proven ability to build relationships with labs, hospitals and practitioners.
• Excellent written and verbal communication abilities.
• Experience planning and managing marketing budgets and campaigns.

Responsibilities

• Conceive and develop efficient marketing strategies.
• Establish and nurture Lab-to-Lab, Lab-to-Hospital, and Lab-to-Practitioner relationships.
• Organize advertising and promotional campaigns (digital, TV, exhibitions).
• Plan marketing strategies including pricing and campaign effectiveness.
• Generate new business leads and manage department budget.
• Oversee branding, campaigns, and performance metrics.
• Lead team and coordinate with Sales, Finance, PR, and Production.
• Represent the company at industry events and conferences.
• Conduct market research to evaluate trends and competition.

Skills

Strong communication skills

Marketing strategy

Team collaboration

Market research & data analysis

Stakeholder management

Creative problem solving

High initiative & motivation

Brand awareness & market expansion

Industry representation & trade shows

Budgeting & cost monitoring

Relationship building

Education

Graduate in Marketing/Business/Life Sciences with 5+ years in medical/diagnostic sector

Tools

MS Office

Marketing software

Web analytics

Job description

Job description

Please Note : Candidate with relevant experience in Diagnostic Marketing will be eligible.

Role & responsibilities

• 1. Conceive and develop efficient and intuitive marketing strategies
• 2. Establishing Business relations between Lab to Lab, Lab to Hospital s, Lab to Medical practitioners.
• 3. Organize and oversee advertising/communication campaigns (Digital Marketing, TV etc.) exhibitions and promotional
• 4. Marketing Planning and Strategy :
• Evaluating and optimizing marketing and pricing strategies.
• Generating new business leads
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Generating leads, Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's team
• Promoting our brand at trade shows and major industry related events.
• Keeping informed of marketing strategies and trends
• Conduct market research and analysis to evaluate trends, brand awareness and competition Ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses.
• 5. Key Account Management : Handle existing key accounts while actively developing new key account business within the designated zone.
• 6. Goal Setting : Establish short term and long term business development goals. Increasing brand awareness and market share.
• 7. Industry Representation : Participate in industry specific conferences and trade shows to align with the company's business strategies.
• 8. Team Collaboration : Maintain regular communication and foster healthy relationships within the team.
• 9. Market Analysis : Monitor new market trends , services, and competitor activities in the market.

Preferred candidate profile

• 1. Candidates who are graduates with at least 5 year of experience in Medical , Diagnostic, and relevant industry experience.
• 2. Individuals with a high level of integrity, honesty, diligence, self motivation, and a passion for enhancing the quality of life and contributing to a healthier future.
• 3. Ability to work effectively in a team environment.
• 4. Strong communication skills.
• 5. Proficient in marketing strategy.
• 6. Proficiency in stakeholder management and creative problem solving.
• 7. High initiative, self motivation, and energetic with a strong ability to collaborate within a commercial team.
• 8. Capacity to build strong and sustainable team.
• 9. Good understanding of market research techniques, data analysis and statistics methods.
• 10. Proficient in MS Office and marketing software.
• 11. Familiarity with social media and web analytics.