Role Objective:
Responsible for the end-to-end conceptualization, design, validation, pricing, launch and lifecycle management of pathology technical products across routine, specialty and super-specialty segments.
Key Responsibilities
Product Strategy & Design:
- Conceptualize new pathology tests, specialty panels, and health packages
- Design both bundled and standalone offerings
- Identify market gaps using clinician and field insights
- Ensure alignment with current clinical guidelines and specialty trends
- Maintain a differentiated and contemporary test portfolio
Technical & Clinical Governance:
- Validate scientific rationale and clinical utility
- Align with pathologists on reporting formats, reference ranges, and interpretation notes
- Assess feasibility, sensitivity/specificity, and limitations
- Ensure SOP readiness prior to rollout
Regulatory & Medico-Legal Compliance:
- Ensure compliance with NABL and applicable regulatory standards
- Review documentation, validation records, and DISCLAIMERS
- Check marketing claims for scientific and regulatory accuracy
Operational Feasibility:
- Evaluate sample requirements, logistics, TAT, storage conditions
- Coordinate with lab operations for infrastructure and reagent readiness
- Assess in-house vs referral testing viability
Clinician & Sales Collaboration (Significant Focus Area):
- Engage specialty clinicians for panel validation and acceptance
- Partner with retail sales teams to capture market feedback
- Translate field insights into product innovation
- Conduct product training sessions for sales teams
- Develop FAQs, positioning guides, and objection-handling tools
Product Launch:
- Develop product positioning and value proposition
- Create technical collaterals, brochures, and clinical leaflets
- Support launches via CMEs, webinars, and internal briefings
- Monitor post-launch performance and adoption
Educational Qualification (Technical Mandatory)
- B.Sc in Biotechnology/M.Sc in Biotechnology
- MBA/MHA in Healthcare or similar qualification
Experience Required
- 5-10 years in pathology / diagnostics industry
- Strong exposure to specialty diagnostics and test development
- Experience working with lab operations and accreditation standards
- Prior diagnostics chain experience preferred