Walk-in | Marketing Executive

Dallie Interiors Llp; Kozhikode district; On-site; INR 350,000 - 600,000; Full time

Job summary

Dallie Interiors Llp is seeking a Marketing Executive to drive lead generation, digital marketing and brand promotion across residential, commercial and turnkey interior projects. The role requires building relationships with clients, builders, architects and developers, and coordinating with the design team for compelling project content.

You will manage social media, monitor campaign performance, and identify market opportunities while representing the company at events and exhibitions to

Qualifications

• Identify and generate new client leads for residential, commercial and turnkey interior projects.

Responsibilities

• Manage social media marketing across Instagram, Facebook and other platforms.
• Coordinate content creation with the design team and collect project updates.
• Develop content reflecting premium positioning and design quality.
• Monitor engagement, reach, enquiries and conversions from campaigns.
• Coordinate paid advertising campaigns when required.
• Represent the company at exhibitions and events when required.
• Prepare marketing performance reports and analyse activity effectiveness.

Skills

Lead generation

Business development

Digital marketing

Social media marketing

Brand promotion

Client relationship

Market research

Networking

Marketing reporting

Tools

Instagram

Facebook

Google Business Profile

Job description

Marketing Executive Dallie Interiors

1. Lead Generation & Business Development

• Identify and generate new client leads for residential, commercial and turnkey interior projects.
• Develop relationships with potential clients, builders, architects, real-estate developers and other relevant professionals.
• Follow up on enquiries received through social media, phone, website, referrals and other channels.
• Maintain a proper database of prospects and track every lead from enquiry to conversion.
• Schedule client meetings and site visits for the design/sales team.
• Follow up with prospective clients and ensure timely communication.

2. Digital & Social Media Marketing

• Manage Dallie Interiors' Instagram, Facebook, Google Business Profile and other relevant platforms.
• Plan and coordinate regular posts, reels, project showcases, before/after content,testimonials and design-related content.
• Coordinate with the design team to collect photographs, videos, drawings and project updates.
• Develop content that reflects the premium positioning and design quality of Dallie Interiors.
• Monitor engagement, reach, enquiries and conversion from digital campaigns.
• Coordinate paid advertising campaigns when required.

3. Brand Promotion

• Maintain consistency of Dallie Interiors' brand image across social media, brochures, presentations, advertisements and other marketing materials.
• Develop marketing materials such as company profiles, project portfolios, brochures, presentations and promotional creatives.
• Promote completed and ongoing projects appropriately without compromising client privacy.
• Identify opportunities for brand visibility, collaborations and promotional activities.

4. Client Relationship & Follow-up

• Maintain regular communication with prospective and existing clients during the enquiry stage.
• Understand client requirements and communicate them accurately to the concerned design/sales team.
• Follow up on quotations, proposals and meetings.
• Maintain records of client interactions and follow-up status.
• Collect client feedback and testimonials after project completion.

5. Market Research

• Study competitors, current interior-design trends, pricing trends and customer preferences.
• Identify new market opportunities and potential customer segments.
• Research upcoming residential and commercial projects where Dallie Interiors could generate business.
• Keep management informed about relevant market developments.

6. Networking & Offline Marketing

• Build relationships with builders, developers, architects, real-estate agents, furniture brands, suppliers and other industry professionals.
• Explore corporate tie-ups, referral partnerships and collaboration opportunities.
• Represent Dallie Interiors at exhibitions, networking events, property events and industry functions when required.
• Explore opportunities for project referrals and institutional/commercial clients.

7. Marketing Performance Reporting

• Prepare weekly/monthly reports on:
  • Leads generated
  • Enquiries received
  • Meetings scheduled
  • Site visits
  • Quotations generated
  • Conversions
  • Social-media performance
  • Advertising expenditure and results
• Analyse which marketing activities are actually generating business.
• Suggest improvements based on performance.