Marketing Manager

Luxelan; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Luxelan in Pune is seeking a Marketing Manager to develop and execute marketing strategies aligned with business objectives and to manage brand positioning across digital and offline channels. You will coordinate with creative, digital, PR, media, and agencies; plan campaigns, launches, events, and brand initiatives; and drive lead generation for the Sales team.

Additionally, you will oversee website updates, SEO, social media, content calendars, planning and reporting, budgets, and ensure

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Manage overall brand positioning and ensure consistency across digital and offline platforms.
• Coordinate with creative, digital, PR, media, and marketing agencies.
• Plan and execute campaigns, launches, and brand initiatives.
• Develop strategies to generate qualified leads for the Sales team.
• Coordinate Meta, Google, LinkedIn, and other digital campaigns.
• Monitor CPL, lead quality, conversions, and campaign ROI.
• Explore new lead-generation channels, partnerships, and collaborations.
• Take ownership of all marketing collaterals and ensure they are always updated and readily available.
• Coordinate brochures, company profiles, presentations, project profiles, flyers, standees, videos, social media creatives, and other brand materials.
• Ensure all collaterals follow approved brand guidelines and are shared with Sales/BD teams on time.
• Manage and coordinate the company's website with external agencies.
• Ensure website content, project pages, images, portfolios, and information are updated.
• Coordinate website improvements, landing pages, and lead-generation initiatives.
• Manage and monitor SEO activities, keyword strategy, rankings, organic traffic, and SEO-generated leads.
• Plan and manage CREDAI, expos, exhibitions, and industry events.
• Coordinate event branding, stalls, collaterals, giveaways, presentations, videos, and vendors.
• Manage pre-event, event-day, and post-event marketing activities.
• Track leads and ROI generated through events.
• Manage marketing, creative, digital, SEO, website, PR, production, and event agencies.
• Coordinate with designers, photographers, videographers, printers, influencers, and other vendors.
• Ensure timely delivery of all marketing requirements.
• Coordinate Instagram, LinkedIn, and other social media activities.
• Plan content calendars and coordinate reels, project photography, testimonials, walkthrough videos, and brand films.
• Ensure all content reflects the company's premium positioning.
• Prepare monthly and quarterly marketing plans.
• Maintain marketing and campaign trackers.
• Monitor marketing budgets and spends.
• Prepare MIS covering leads, campaigns, website, SEO, social media, events, and ROI.
• Present marketing performance and plans to senior management.

Job description

• Develop and execute marketing strategies aligned with business objectives.
• Manage overall brand positioning and ensure consistency across digital and offline platforms.
• Coordinate with creative, digital, PR, media, and marketing agencies.
• Plan and execute campaigns, launches, and brand initiatives.
• Develop strategies to generate qualified leads for the Sales team.
• Coordinate Meta, Google, LinkedIn, and other digital campaigns.
• Monitor CPL, lead quality, conversions, and campaign ROI.
• Explore new lead-generation channels, partnerships, and collaborations.
• Take ownership of all marketing collaterals and ensure they are always updated and readily available.
• Coordinate brochures, company profiles, presentations, project profiles, flyers, standees, videos, social media creatives, and other brand materials.
• Ensure all collaterals follow approved brand guidelines and are shared with Sales/BD teams on time.

4. Website & SEO

• Manage and coordinate the company's website with external agencies.
• Ensure website content, project pages, images, portfolios, and information are updated.
• Coordinate website improvements, landing pages, and lead-generation initiatives.
• Manage and monitor SEO activities, keyword strategy, rankings, organic traffic, and SEO-generated leads.

5. Events & Exhibitions

• Plan and manage CREDAI, expos, exhibitions, and industry events.
• Coordinate event branding, stalls, collaterals, giveaways, presentations, videos, and vendors.
• Manage pre-event, event-day, and post-event marketing activities.
• Track leads and ROI generated through events.
• Manage marketing, creative, digital, SEO, website, PR, production, and event agencies.
• Coordinate with designers, photographers, videographers, printers, influencers, and other vendors.
• Ensure timely delivery of all marketing requirements.

7. Social Media & Content

• Coordinate Instagram, LinkedIn, and other social media activities.
• Plan content calendars and coordinate reels, project photography, testimonials, walkthrough videos, and brand films.
• Ensure all content reflects the company's premium positioning.

8. Planning & Reporting

• Prepare monthly and quarterly marketing plans.
• Maintain marketing and campaign trackers.
• Monitor marketing budgets and spends.
• Prepare MIS covering leads, campaigns, website, SEO, social media, events, and ROI.
• Present marketing performance and plans to senior management.

Need to work with Luxelan and sister concern company