Walk in Drive - Virtual Sales -Relationship Manager

HDFC Bank Limited; Chennai District; On-site; INR 450,000 - 650,000; Full time

Job summary

HDFC Bank Limited is seeking a Relationship Manager to engage non-managed customers in Chennai and present banking products. The role focuses on educating customers on digital banking tools and driving revenue through right-product recommendations.

The RM will target consistent monthly sales across product lines, maintain activity KPIs, and ensure regulatory compliance while expanding digital penetration among customers.

Qualifications

• Experience in banking product sales and customer handling.
• Ability to educate customers on digital banking products.
• Strong communication and consultative selling skills.

Responsibilities

• Achieve monthly unit and value targets across product lines.
• Educate customers on product lines and provide the right product.
• Maintain month-on-month productivity on the allocated product line.
• Contribute to overall channel achievement.
• Contact non-managed customers and offer a bouquet of products via scripts.
• Ask probing questions to understand customer requirements.
• Explain product features and benefits during onboarding.
• Pitch multiple products to increase customer holdings.
• Maintain call quality and capture correct dispositions.
• Incorporate supervisor feedback to improve call experience.
• Maintain Time on System as per KPI.
• Maintain minimum RPC daily/monthly.
• Educate customers on Bank's digital products.
• Show value and convenience of digital usage.
• Increase digital penetration in non-managed customer base.
• Push digital penetration in contacted customers.
• Adhere to telecalling guidelines and product regulatory compliance.
• Adhere to floor discipline and dialer hygiene parameters.

Job description

Role & responsibilities :

The incumbent is responsible to represent the Bank and present the bouquet of eligible products to the non-managed customer of the Bank. Educate the customer on the digital products of the Bank. RM is trained to identify the right product for the customer and explain the features and benefits of the product and selling the same for required revenue generation.

Job Responsibilities(JR) : 6 8 Areas

Actionable (4-6)

Quantitative :

To achieve assigned Unit / value/ Income across product lines

1. RM is responsible to achieve monthly unit and value targets assigned across product line.
2. RM is responsible to educate customer on product lines and provide right product to right customer
3. To achieve month on month productivity on the allocated product line.
4. Contribute to the overall channel achievement.

Customer communication

1. Contact non managed customers of the bank and offer bouquet of products using calling scripts.
2. Ask probing and leading questions to engage and understand customer requirements.
3. Ensure product features & benefits are explained to the customer while onboarding customers.
4. Ensure multi products are pitched to increase customer product holding in the bank.

Qualitative:

Call Quality/Count of calls/Time on system/ Quality of sales

1. Effective interaction or communication with the customer and capture correct customer dispositions
2. Work on the feedback shared with by the supervisor /unit manager/training manager on the quality of Call experience.
3. Ensure Time on system as per KPI defined
4. Ensure Minimum RPC to be maintained on daily / Monthly basis

Digital Product Penetration

1. 1.Educate the customer on the digital products of the Bank.
2. 2. Show the value and convenience in usage of the digital products.
3. 3.Increase digital penetration within the non-managed customer base of the Bank.
4. 4.Push digital penetration in the contacted customer.

Audit and compliance

1. 1.RM is required to adhere to all laid down guidelines for Calling
2. 2.Ensure all tele calling and product regulatory compliance are adhered
3. 3.Adhering to all product guideline
4. 4.All guidelines on floor discipline, dialer hygiene parameters.