Walk-in | Digital Marketing Executive

Vcatapult Hr Consultancy; Tiruchirappalli; On-site; INR 300,000 - 600,000; Full time

Job summary

Vcatapult Hr Consultancy in Tiruchirappalli invites a Digital Marketing Assistant to drive hands-on campaigns across social media, SEO, and online promotions. You will manage posts, optimize content, and support ads campaigns to grow engagement.

The role emphasises data-driven optimization, reporting KPIs, and researching trends while collaborating with the team to craft compelling digital narratives and measurable results.

Qualifications

• Hands-on experience in digital marketing across social media.
• Proficiency in SEO, keyword research, and content optimization.
• Familiarity with GA4 and Google Search Console.

Responsibilities

• Manage social media platforms: Instagram, Facebook, LinkedIn, and YouTube.
• Create, plan, and schedule engaging social media posts, reels, and promotional content.
• Assist with Google Ads and Meta Ads campaigns.
• Perform SEO activities, keyword research, and website content optimization.
• Monitor campaign performance, website traffic, and social media insights.
• Prepare digital marketing reports and track KPIs.
• Research competitors and identify new digital marketing trends.

Skills

Social media management

Google Ads

SEO

Keyword research

GA4

Google Search Console

Canva

WordPress

Content writing

Email marketing

Analytics

Communication

Tools

GA4

Google Search Console

Canva

WordPress

Mailchimp

Job description

We are looking for a Digital Marketing Assistant with hands-on experience in digital marketing activities, social media platforms, SEO, and online promotional campaigns.

Key Responsibilities

• Manage social media platforms: Instagram, Facebook, LinkedIn, and YouTube.
• Create, plan, and schedule engaging social media posts, reels, and promotional content.
• Assist with Google Ads and Meta Ads campaigns.
• Perform SEO activities, keyword research, and website content optimization.
• Monitor campaign performance, website traffic, and social media insights.
• Prepare digital marketing reports and track KPIs.
• Research competitors and identify new digital marketing trends.

Required Skills & Tools

• Social Media Marketing & Management
• Google Ads & Meta Ads
• SEO & Keyword Research
• Google Analytics 4 (GA4) & Google Search Console
• Canva & basic graphic design
• WordPress or other CMS platforms
• Content Writing, Copywriting & Hashtag Research
• Email Marketing tools such as Mailchimp
• Analytical Thinking, Creativity & Communication Skills