Walk-in | Adobe Campaign Specialist

Tata Consultancy Services Limited; Chennai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Tata Consultancy Services Limited seeks an experienced Adobe Campaign Classic professional to architect and operate data-driven cross-channel campaigns. You will extend schemas, build targeting dimensions, and design ETL workflows while ensuring governance and security across marketing deployments.

Responsibilities include delivering multi-channel campaigns, optimizing delivery, and driving testing to improve engagement metrics. Strong SQL, analytics, and stakeholder communication are essential.

Qualifications

• 6-8 years of experience with the Adobe Campaign product.
• Expert in workflows, JS scripting, delivery configuration, typology rules.
• Proven ability to diagnose and resolve ACC workflow failures under production conditions.
• Strong understanding of ACC's out-of-the-box schema model; experience extending schemas and mapping data relationships.
• Deep understanding of lifecycle marketing, segmentation, and personalisation at scale.
• Proficient in SQL for audience queries, log investigation, and data reconciliation.
• Solid understanding of retail or corporate banking products and regulatory communication needs.
• Familiar with squad-based delivery models, backlog management, and PI planning.
• Experience with campaign reporting tools (Adobe Analytics).
• Knowledge of GDPR, PDPA, or equivalent data privacy frameworks.
• IP Warming, Audit Logs, Deliverability Optimization, Technical Workflows.
• Exposure to CDP platforms (Adobe RTCDP), exposure to Adobe Workfront.
• Knowledge of HTML/CSS for email template development.
• Familiarity with Azure DevOps or similar tools.
• Strong stakeholder communication skills; continuous improvement mindset; matrixed organisation.

Responsibilities

• Architect and build automated, data-driven cross-channel marketing campaigns for millions of active profiles.
• Extend data schemas and build custom targeting dimensions in Adobe Campaign Classic.
• Design complex data management workflows to ETL audience lists and behavioral data from external systems.
• Write customized JavaScript and SQL scripts within workflows to automate processing and triggers.
• Develop custom delivery templates and personalization blocks to tailor content.
• Configure access management rules and roles to ensure data governance in deployments.
• Own end-to-end delivery of multi-channel campaigns via Adobe Campaign Classic.
• Translate business objectives into campaign workflows, audience segmentation, and personalization logic.
• Govern the campaign calendar to ensure on-time, high-quality delivery with minimal defects.
• Drive A/B/multivariate testing to improve open rates, CTR, and conversions.

Skills

Adobe Campaign Classic

Workflow Troubleshooting

Delivery Log Analysis

Data Modeling & Schemas

Campaign Management

SQL

Banking Domain

Agile / SAFe

Analytics (Adobe Analytics)

Compliance (GDPR/PDPA)

Deliverability & Monitoring

CDP platforms (Adobe RTCDP)

Adobe Workfront

HTML/CSS

Azure DevOps

Stakeholder Communication

Continuous Improvement

Matrixed Organisation

Tools

Azure DevOps

Adobe Workfront

HTML/CSS

Job description

Requirements

Adobe Campaign Classic Product

6-8 Years of experience in the Adobe Campaign product. expert in workflows, JS scripting, delivery configuration, typology rules

Workflow Troubleshooting

Proven ability to diagnose and resolve complex ACC workflow failures; Drive root cause analysis under production conditions

Delivery Log Analysis

Hands-on experience investigating broadLog, trackingLog, and excludeLog tables to produce actionable delivery and exclusion reports

Data Model & Schemas

Strong understanding of ACC's out-of-the-box schema model; experience extending schemas, managing custom tables, and mapping data relationships

Campaign Management

Deep understanding of lifecycle marketing, segmentation, and personalisation at scale

Data & SQL

Proficient in SQL for audience queries, log investigation, and data reconciliation. .

Banking Domain

Solid understanding of retail or corporate banking products, customer journeys, and regulatory communication requirements in financial services

Agile / SAFe

Familiar with squad-based delivery models, backlog management, and PI planning

Analytics

Experience with campaign reporting tools (Adobe Analytics)

Compliance

Working knowledge of GDPR, PDPA, or equivalent data privacy frameworks

Deliverability & Monitoring

IP Warming, Audit Logs, Deliverability Optimization, Technical Workflows

Other Technical Skills

• Exposure toCDP platforms(Adobe RTCDP)
• Exposure to Adobe Workfront
• Knowledge ofHTML/CSSfor email template development
• Familiarity withAzure DevOpsor similar project tracking tools

Soft Skills

• Strongstakeholder communicationskills able to translate technical constraints into business language
• Acontinuous improvement mindset— always looking to raise the bar on quality, speed, and impact
• Comfortable operating in amatrixed organisationwith multiple stakeholders and competing priorities

Responsibilities*

Solution Design & Build

• Architect and build automated, data-driven cross-channel marketing campaigns (Email, SMS, and Push) for a database of over millions of active profiles.
• Extend out-of-the-box data schemas and build custom targeting dimensions in Adobe Campaign Classic to capture granular customer attributes.
• Design complex data management workflows to extract, transform, and load (ETL) audience lists and behavioral data from external CRM and data warehouse systems.
• Write customized JavaScript and SQL scripts within technical workflows to automate data processing, data clean-up, and real-time messaging triggers.
• Develop custom delivery and web application templates using JST (JavaScript Templates) and personalization blocks to dynamically tailor content.
• Configure and manage access management rules, operator roles, and typology rules to ensure data governance and secure marketing deployments.

Campaign Strategy & Execution

• Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) viaAdobe Campaign Classic
• Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic
• Govern the campaign calendar, ensuring on-time, high-quality delivery with zero critical defects
• Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion