Walk-in | Adobe Analytics

Tata Consultancy Services Limited; Chennai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Tata Consultancy Services Limited in Chennai is hiring for an experienced Digital Marketing Analytics Technology Developer to implement Adobe Analytics using Adobe Launch and related technologies. The role requires 5+ years of hands-on experience and a strong background in technical analysis, design, and development.

Walk-in interview on 31-Oct-26, 9:00 AM to 1:00 PM at TCS Interactive, Navalur Chennai. Strong knowledge of SDLC, Agile/Scrum, and client-facing communication is expected.

Qualifications

• 5+ years hands-on experience implementing Adobe Analytics integration using Adobe Launch.
• Experience with Adobe Target personalization and AEP WebSDK implementation.
• Strong JavaScript/HTML/CSS skills and experience debugging with dev tools.

Responsibilities

• Design and implement Adobe Analytics integrations for digital marketing analytics.
• Develop and maintain data layer implementations and tag firing rules.
• Collaborate with clients and internal teams to deliver analytics solutions on time.

Skills

Adobe Analytics

Adobe Launch

JavaScript

Adobe Target

AEP WebSDK

Data Layer

SDLC knowledge

Agile/Scrum

Debugging tools

Stakeholder communication

Tools

JIRA

ObservePoint

Browser DevTools

Job description

TCS is Hiring For Adobe Analytics (WALKIN DRIVE FOR CHENNAI LOCATION )

Experience: 8 +

Location: CHENNAI

Role:

Digital Marketing Analytics Technology Developer

Skill: Experience in implementing Adobe Analytics using Adobe Launch, in technical analysis, design and development

Interview Mode: Walk in Drive! -Date: 31-OCT-26(Saturday)

Time : 9:00 AM - 1:00 PM

Address :

TCS Interactive

Tata Consultancy Services, Ozone Techno Park, 24, Rajiv Gandhi Salai, Navalur, Chennai, Tamil Nadu 600130

JOB DESCRIPTION :

Desired Competencies (Technical/Behavioral Competency)

Must-Have (Ideally should not be more than 3-5)

5+ years hands on experience implementing Adobe Analytics integration using Adobe Launch

• 5+ years of experience in technical analysis, design and development
• Experience with Adobe Target personalization
• Experience with AEP WebSDK Implementation
• Experience with Event Driven Data Layer
• Experience with Onetrust Cookie consent manager
• Expert in Adobes Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
• Experience with developing custom reports via Adobe Analytics
• Strong hands-on with advanced JavaScript, jQuery.HTML and CSS
• Experience debugging with browser developer tools, Adobe Analytics debugger and Observe Point
• Well versed with Adobe Analytics features (variable configurations, segments, VRS, classifications etc.)
• Document Solution Design Reference (SDR)
• Fluent in digital marketing terminology
• Strong understanding of SDLC
• Ability to manage a project from start to finish and on-time
• Highly organized and able to work on multiple projects/clients simultaneously
• Experience in Agile and Scrum methodologies
• Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
• Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
• Results driven and self-motivated

Good-to-Have (Ideally should not be more than 3-5)

• Experience with CJA and AJO
• Knowledge of interactive marketing initiatives and terminology (Personalization, Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)
• Knowledge of social publishing and social listening products
• Experience with email campaigns
• Experience in Financial Services
• Experience using JIRA