Tata Consultancy Services is conducting a walk-in drive for Adobe Analytics in Chennai

Digital Toppers; Chennai; On-site; INR 3,200,000 - 4,800,000; Full time

Job summary

Tata Consultancy Services in Chennai is seeking a senior Adobe Analytics specialist with hands-on experience in Launch integrations and a strong background in digital analytics. You will design, implement, and optimize analytics solutions, including personalization and data-layer strategies, while collaborating with clients and cross-functional teams.

The role requires deep technical skills, SDLC understanding, and proven ability to manage projects and deliver on time in a fast-paced environment.

Qualifications

• 5+ years implementing Adobe Analytics with Launch.
• 5+ years in technical analysis, design and development.
• Experience with Adobe Target personalization.
• Experience with AEP WebSDK implementation.
• Experience with event-driven data layer.
• Experience with OneTrust cookie consent manager.
• Fluent in Adobe Marketing Cloud features, reporting and integration.
• Strong JavaScript, jQuery, HTML and CSS skills.
• Proficient debugging with browser tools and Analytics debugger.
• Solid SDLC knowledge and client-facing communication.

Skills

Adobe Analytics implementation with La

Adobe Target personalization

AEP WebSDK implementation

Event-driven data layer

OneTrust cookie consent manager

JavaScript / jQuery / HTML / CSS

Debugging with dev tools / Analytics/​

SDLC understanding

Agile & Scrum

Client-facing communication

Job description

Adobe Analytics Walk-In Drive Jobs at TCS in Chennai, Tamil Nadu, India

About the Job

TCS is Hiring For Adobe Analytics (WALKIN DRIVE FOR CHENNAI LOCATION )

Experience: 8 + Years

Location: Chennai

Role: Digital Marketing Analytics Technology Developer

Skill: Experience in implementing Adobe Analytics using Adobe Launch, in technical analysis, design and development

Note: Pls apply only Required Experience!

(Interview Mode : Walk in Drive! -Date : 31-OCT-26(Saturday)

Time : 9:00 AM - 1:00 PM

Address : TCS Interactive

Tata Consultancy Services, Ozone Techno Park, 24, Rajiv Gandhi Salai, Navalur, Chennai, Tamil Nadu 600130

Job Description:

Desired Competencies (Technical/Behavioral Competency)

Must-Have- (Ideally should not be more than 3-5)

• 5+ years hands on experience implementing Adobe Analytics integration using Adobe Launch
• 5+ years of experience in technical analysis, design and development
• Experience with Adobe Target personalization
• Experience with AEP WebSDK Implementation
• Experience with Event Driven Data Layer
• Experience with Onetrust Cookie consent manager
• Expert in Adobes Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
• Experience with developing custom reports via Adobe Analytics
• Strong hands-on with advanced JavaScript, jQuery.HTML and CSS
• Experience debugging with browser developer tools, Adobe Analytics debugger and Observe Point
• Well versed with Adobe Analytics features (variable configurations, segments, VRS, classifications etc.)
• Document Solution Design Reference (SDR)
• Fluent in digital marketing terminology
• Strong understanding of SDLC
• Ability to manage a project from start to finish and on-time
• Highly organized and able to work on multiple projects/clients simultaneously
• Experience in Agile and Scrum methodologies
• Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
• Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
• Results driven and self-motivated

Good-to-Have(Ideally should not be more than 3-5)

• Experience with CJA and AJO

• Knowledge of interactive marketing initiatives and terminology (Personalization, Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)

• Knowledge of social publishing and social listening products

• Experience with email campaigns

• Experience in Financial Services

• Experience using JIRA