Walk-in | Salesforce Marketing Cloud

Tata Consultancy Services Limited; Chennai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Tata Consultancy Services Limited in Chennai is hiring for Salesforce Marketing Cloud. This WALKIN DRIVE (31-OCT-26, 9:00 AM–1:00 PM) seeks a candidate with 8+ years of SFMC experience, data extensions, SQL, and strong email analytics to optimize campaigns.

You will build dashboards and reports, analyze performance across segments, and collaborate with analytics teams to deliver actionable insights. On-site at TCS Interactive, Navalur, Chennai.

Qualifications

• 8+ years of experience in Salesforce Marketing Cloud.
• Hands-on experience with SFMC reporting and email analytics.
• Strong understanding of email marketing metrics and engagement.
• Experience with SFMC Data Extensions and SQL.
• Proficient in Excel and data visualization tools (Power BI / Tableau).
• Excellent stakeholder communication.

Responsibilities

• Track and report email KPIs including delivery, bounce, opens, CTR, CTOR, unsubscribes and conversions.
• Analyze campaign and Journey Builder performance across audience segments.
• Identify engagement trends and opportunities for optimization.
• Build recurring dashboards and reports for marketing stakeholders.
• Analyze A/B tests and provide recommendations to improve email performance.
• Work with campaign and analytics teams to ensure accurate tracking and reporting.
• Translate email and audience data into clear, actionable insights.

Skills

SFMC Data Extensions

SQL

Salesforce Marketing Cloud

Email analytics

Email marketing metrics

Excel

Power BI

Tableau

Stakeholder communication

Tools

SFMC reporting

Journey Builder

Job description

TCS is Hiring For Salesforce Marketing Cloud (WALKIN DRIVE FOR CHENNAI LOCATION )

Experience: 8 +

Location:CHENNAI

Role:Salesforce Marketing Cloud

SKILL:SFMC Data Extensions and SQL,Salesforce Marketing Cloud

Note: Pls apply only Required Experience!

(Interview Mode : Walk in Drive! -Date : 31-OCT-26(Saturday)

Time : 9:00 AM - 1:00 PM

Address :

TCS Interactive

Tata Consultancy Services, Ozone Techno Park, 24, Rajiv Gandhi Salai, Navalur, Chennai, Tamil Nadu 600130

JOB DESCRIPTION :

Key Responsibilities

• Track and report email KPIs including delivery, bounce, opens, CTR, CTOR, unsubscribes and conversions.
• Analyze campaign and Journey Builder performance across different audience segments.
• Identify engagement trends, high and low-performing audiences, content patterns and opportunities for optimization.
• Build recurring dashboards and reports for marketing stakeholders.
• Analyze A/B tests and provide recommendations to improve email performance.
• Work with campaign and analytics teams to ensure accurate tracking, measurement and reporting.
• Translate email and audience data into clear, actionable insights. Required Skills
• Hands-on experience with Salesforce Marketing Cloud reporting and email analytics.
• Strong understanding of email marketing metrics, deliverability and engagement measurement.
• Experience analyzing audiences, segments and customer engagement data.
• Working knowledge of SFMC Data Extensions and SQL.
• Experience with Excel and data visualization/reporting tools such as Power BI or Tableau.
• Strong analytical and stakeholder communication skills, especially presenting to varying levels of stakeholders.

Preferred: Salesforce Marketing Cloud Email Specialist certification and experience with Journey Builder, Intelligence Reports or Marketing Cloud Intelligence.