VP - Growth - Earthful

Accompany Akki; Mumbai; On-site; INR 7,000,000 - 12,000,000; Full time

Job summary

Earthful in Mumbai is seeking a strategic VP of Growth to lead the next phase of expansion. You will own the end-to-end user journey from discovery to purchase to retention, work directly with the founders, and scale customer acquisition, conversion, and lifetime value while building a high-performing growth team.

You will lead cross-channel growth, collaborate with Product, Tech and CX to drive CRO, A/B testing, and feature experimentation; forecast growth with founders; and manage a

Qualifications

• 4+ years in growth or digital strategy with leadership in a high-growth D2C or consumer brand.
• Deep expertise across performance channels, analytics, conversion funnels, and retention strategies.
• Analytical—strong command of Excel/Sheets, attribution tools, GA4, and BI dashboards.
• Proven experience managing budgets, scaling campaigns, and collaborating with product and CX teams.
• Strong leadership, communication, and people management skills.

Responsibilities

• Own and scale growth KPIs: revenue, CAC, RoAS, LTV, retention.
• Lead cross-channel growth strategy across paid, organic, CRM, and product-led levers.
• Develop and optimize end-to-end growth funnel from awareness to conversion to loyalty.
• Partner with founders on forecasts and own growth P&L.
• Collaborate with Product, Tech, and CX to drive CRO, UI/UX testing, and experiments.
• Build and mentor a world-class growth team (Performance Marketing, Retention, Analytics).
• Establish an experimentation engine for creative testing and channel betas.

Skills

Growth strategy

Performance marketing

Analytics & BI

Leadership

Budget management

Tools

GA4

Excel/Sheets

Attribution tools

BI dashboards

Job description

VP - Growth - Earthful

We Founder Circle·Marketing·Posted 5 months ago

Full TimeMumbaiWork From Office

Job Description

We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s next phase of expansion. This leader will own the end-to-end user growth journey from discovery to purchase to retention. You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.

Location : Full-time, On-site, Mumbai Office

Roles And Responsibilities

• Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc
• Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.
• Develop and optimize the end-to-end growth funnel from awareness to conversion to loyalty.
• Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L.
• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation.
• Build and mentor a world-class growth team including Performance Marketing, Retention, and Analytics.
• Establish a robust experimentation engine for creative testing, channel betas, etc

Skill Sets

• 4+ years experience in growth, performance marketing, or digital strategy, with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand.
• Deep expertise across performance channels, analytics, conversion funnels, and retention strategies
• Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards.
• Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams.
• Strong leadership, communication, and people management skills

Be a part of Earthful’s Family!

@ www.instagram.com/earthful.me/

@www.linkedin.com/company/earthfulme/

About Earthful

Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!

Role Overview

Salary

Not disclosed

EmploymentFull Time

Experience4+ yrs

Work modeWork From Office

LocationMumbai

CategoryBFSI (Banking, Financial Services & Insurance)

FunctionMarketing