VP - Growth - Earthful

WapHire; Mumbai; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Earthful in Mumbai is hiring a VP of Growth to lead the next phase of expansion. The role owns the end-to-end user growth journey from discovery to purchase to retention and will mentor a high-performing growth team.

You will drive revenue growth, CAC and LTV optimization across paid, organic, CRM, and product-led levers, partnering with founders on forecasts and growth strategy.

Qualifications

• 4+ years in growth, marketing, or digital strategy
• 2+ years in senior leadership in a high-growth D2C/consumer brand
• Strong analytics, budgets, and forecasting skills

Responsibilities

• Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention
• Lead cross-channel growth strategy: Paid, Organic, CRM, and PLG
• Develop and optimize end-to-end growth funnel from awareness to loyalty
• Partner with founders on monthly/quarterly growth forecasts and P&L ownership
• Collaborate with Product, Tech, and CX to drive CRO and A/B testing
• Build and mentor a world-class growth team: Marketing, Retention, Analytics
• Establish experimentation engine for creative testing and channel betas

Skills

Growth strategy

Performance marketing

Analytics & BI

Leadership

Cross-functional collaboration

Tools

GA4

Excel/Sheets

Job description

VP - Growth - Earthful

Job Description

We\'re looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful\u2019s next phase of expansion. This leader will own the end-to-end user growth journey from discovery to purchase to retention. You\'ll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.

Location : Full-time, On-site, Mumbai Office

Roles And Responsibilities

• Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc
• Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce, Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.
• Develop and optimize the end-to-end growth funnel from awareness to conversion to loyalty.
• Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L
• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation
• Build and mentor a world-class growth team including Performance Marketing, Retention, and Analytics
• Establish a robust experimentation engine for creative testing, channel betas, etc

Skill Sets

• 4+ years experience in growth, performance marketing, or digital strategy, with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand
• Deep expertise across performance channels, analytics, conversion funnels, and retention strategies
• Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards
• Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams
• Strong leadership, communication, and people management skills

Be a part of Earthful\u2019s Family! @ www.instagram.com/earthful.me/ @www.linkedin.com/company/earthfulme/

About Earthful

Earthful is a VC-funded FMCG brand building India\u2019s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures. The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC. Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!

Role Overview

Salary: Not disclosed

Employment: Full Time

Experience: 4+ yrs

Work mode: Work From Office

Location: Mumbai

Category: BFSI (Banking, Financial Services & Insurance)

Function: Marketing