VoC Marketing Manager – Sell-Side

Crisil; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Coalition Greenwich, Mumbai-based, is seeking a Marketing Manager to drive integrated marketing across digital, email, content, events, and sales enablement. The role requires 3–5 years of marketing experience, strong data skills, and collaboration with stakeholders to boost brand engagement.

You will contribute to campaigns, content, SEO, and marketing ops while supporting events and webinars for client acquisition and retention.

Qualifications

• 5-8 years of experience in marketing, preferably in B2B or financial services.
• Strong understanding of digital marketing, social media, email, and content marketing best practices.
• Hands-on experience with marketing automation, CMS, and CRM tools.
• Proficiency in social media platforms, Google Analytics, and SEO principles.
• Experience creating sales enablement materials such as brochures, pitch decks, and presentations.
• Excellent written and verbal communication, plus strong organizational skills.

Responsibilities

• Assist in the development and execution of digital marketing campaigns across paid and organic channels.
• Manage social media accounts, creating and scheduling content across LinkedIn, Twitter, and other platforms.
• Monitor and analyze social media performance, providing insights and recommendations.
• Support email marketing campaigns, newsletters, product announcements, and event invitations.
• Optimize email templates for engagement, deliverability, and conversion.
• Analyze email campaign performance, track KPIs, and suggest improvements.
• Collaborate with teams to create and distribute compelling content and optimize for SEO.
• Assist in managing website content to ensure consistency and relevance.
• Develop and maintain marketing collateral and sales decks.
• Ensure sales enablement materials are up to date and aligned with brand guidelines.
• Work with relationship managers to provide marketing assets for client engagement and conversions.
• Track, analyze, and report on marketing KPIs and campaign performance.
• Assist in A/B testing initiatives to optimize campaign performance.
• Support planning, promotion, and execution of virtual and in-person events and webinars.

Skills

Digital marketing

Social media marketing

Email marketing

Content marketing

Marketing analytics

SEO

CRM tools

Google Analytics

Marketing automation

CMS

Tools

Marketing automation

CMS

CRM tools

Google Analytics

SEO tools

Job description

Job Description: Marketing Manager – VOC

Location: Mumbai

Coalition Greenwich is the leading global provider of data, analytics and insights to the nancial services industry. We specialize in providing unique high value dataand actionablerecommendations to help our clients improve their business results.

Position Overview

The Marketing Manager will support the execution of integrated marketing campaigns across multiple channels, including digital, email, content, event marketing, and sales enablement. The ideal candidate has 3 to 5 years of experience in marketing, is highly organized, and is passionate about leveraging data and technology to optimize marketing performance. This role requires creativity, strong analytical skills, and an ability to collaborate with various stakeholders to enhance brand presence and engagement.

Principal Responsibilities:

Digital & Social Media Marketing

Assist in the development and execution of digital marketing campaigns across paid and organic channels to drive traffic and engagement.

Manage social media accounts, creating and scheduling content across LinkedIn, Twitter, and other relevant platforms.

Monitor and analyze social media performance, providing insights and recommendations for optimization.

Email Marketing

Support the creation and execution of email marketing campaigns, including newsletters, product announcements, and event invitations.

Optimize email templates for engagement, deliverability, and conversion.

Analyze email campaign performance, track key metrics, and suggest improvements.

Content Marketing

Collaborate with internal teams to create and distribute compelling marketing content (blog posts, reports, whitepapers, infographics, and videos).

Optimize content for SEO and distribute it effectively across digital channels.

Assist in managing and updating website content to ensure consistency and relevance.

Sales Enablement & Marketing Collateral

Develop and maintain marketing collateral, including brochures and one-pagers.

Assist in the creation and refinement of pitch decks and presentations.

Ensure all sales enablement materials are up to date, visually appealing, and aligned with brand guidelines.

Work closely with the relationship managers to understand their needs and provide marketing assets that help drive client engagement and conversions.

Marketing Analytics & Optimization

Track, analyze, and report on marketing KPIs and campaign performance.

Assist in A/B testing initiatives to optimize campaign performance.

Event & Webinar Support

Assist in the planning, promotion, and execution of virtual and in-person events, including webinars and industry conferences.

Coordinate marketing collateral and promotional materials for events.

Qualifications/ skills

5-8 years of experience in marketing, preferably in B2B or financial services.

Strong understanding of digital marketing, social media marketing, email marketing, and content marketing best practices.

Hands-on experience with marketing automation, CMS, and CRM tools.

Proficiency in social media platforms, Google Analytics, and SEO principles.

Experience in creating sales enablement materials, such as brochures, pitch decks, and sales presentations.

Excellent written and verbal communication skills.

Strong organizational skills with the ability to manage multiple projects simultaneously.