VoC Content - Corporate

Crisil; Mumbai, Gurugram District; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Crisil Coalition Greenwich seeks an AVP – Buy-Side Insights & Content to transform primary research into high-value content for corporate banking clients. You will craft research outputs, thought leadership, and engaging materials for the Buy-Side audience, working with multiple internal teams to drive VoC participation and strengthen institutional relationships.

The role combines strong data-analytics with market understanding to deliver tailored reports, executive summaries, and visuals that

Qualifications

• MBA in Finance or related field or equivalent experience in financial services or analytics.
• Minimum 5 years in financial-services research, investment research, market intelligence, analytics or content development.
• Strong understanding of Corporate Banking and financial markets.
• Strong analytical and problem-solving skills with attention to detail.
• Experience working with large datasets and combining information from multiple sources.
• Proficiency in data manipulation in Excel and in creating data-driven content.
• Experience creating data-driven presentations, reports and research content.
• Strong written and verbal communication skills; ability to translate analysis into clear narratives.
• Strong stakeholder-management and cross-functional collaboration skills.

Responsibilities

• Buy-Side Respondent Engagement: develop content and engagement initiatives for respondents and collaborate with marketing.
• Content & Thought Leadership: produce high-quality research reports, presentations and executive summaries.
• Research & Data Analysis: identify trends and insights from primary research and other data.
• Corporate Banking Subject-Matter Expertise: build deep knowledge of corporate banking ecosystem and market priorities.
• Stakeholder Management: coordinate across Research, Marketing, Operations and other teams to deliver outputs.
• Project & Workflow Management: own projects from requirements to delivery and manage timelines.

Skills

Analytical thinking

Problem solving

Attention to detail

Written and verbal communication

Stakeholder management

Workflow coordination

Education

MBA in Finance or related field

Tools

Excel

PowerPoint

Word

Power BI

Qlik Sense

Job description

Job Description: Corporate VoC Buy-Side Content

Location: Mumbai, Gurgaon

About Crisil Coalition Greenwich

Crisil Coalition Greenwich is a leading provider of strategic benchmarking, analytics and insights to the financial services industry, and specializes in providing unique, high-value and actionable information to help clients measure and drive their business performance. For more information, visit CoalitionGreenwich.Crisil.com

Position Overview

We are seeking a highly skilled and motivated professional to join our Buy-Side Team as an AVP – Buy-Side Insights & Content, with a focus on Corporate Banking.
The role will be responsible for transforming data and insights collected through primary research into high-quality research outputs, thought leadership and engaging content for the Buy-Side audience.
The successful candidate will combine strong analytical and research capabilities with an ability to understand the Corporate Banking landscape, identify meaningful trends and translate complex information into exclusive, high-value insights that incentivize corporate treasurers and CFOs to participate in our studies. The role will work closely with Research, Marketing, Operations, and Fielding to design a premium 'give-back' content strategy that directly drives VoC response rates and deepens institutional relationships..

Key Responsibilities

1. Buy-Side Respondent Engagement

• Work closely with the Buy-Side Marketing team to develop content and engagement initiatives that provide value to respondents.
• Use research findings and respondent feedback to identify topics and themes that are relevant to the Buy-Side audience.
• Support the creation of respondent-facing materials, including research summaries, presentations, newsletters and other engagement content.
• Partner with the team to identify opportunities to increase respondent participation and engagement through relevant and insight-led content.
• Equip the interview/field teams with right-sized insights and 'hook' content they can use during cold outreach to secure VoC interviews

2. Content & Thought Leadership

• Develop high-quality research reports, presentations, articles, briefing materials and other content based on primary research findings.
• Convert raw VoC data into highly tailorable 'respondent-only' reports, benchmark graphics, and executive summaries that compel busy corporate banking clients to sit for interviews..
• Support the development of thought leadership content around Corporate Banking, financial markets, client priorities and industry trends.
• Develop charts, tables, presentations and other visual elements to effectively communicate research findings.
• Ensure content is factually accurate, analytically robust and aligned with the overall research narrative.
• Collaborate with relevant stakeholders to refine content and ensure that outputs meet expected quality standards.

3. Research & Data Analysis

• Analyse primary research data and other relevant datasets to identify meaningful trends, themes and insights within the Corporate Banking sector.
• Interpret research findings and translate quantitative and qualitative data into clear, actionable business insights.
• Conduct secondary research where required to supplement primary research findings and provide relevant market context.
• Perform data validation, cleaning, manipulation and aggregation to ensure accuracy and consistency of analysis.
• Identify emerging themes, market developments and respondent perspectives that can be translated into meaningful research content.
• Develop analytical frameworks and approaches to improve the quality and consistency of research outputs.

4. Corporate Banking Subject-Matter Expertise

• Develop a strong understanding of the Corporate Banking ecosystem, including banks, financial institutions, products, client segments and market dynamics.
• Build knowledge of key trends affecting Corporate Banking and the priorities of institutional and corporate clients.
• Apply financial-services knowledge to interpret research findings and provide meaningful business context.
• Stay informed about relevant market developments, industry trends and emerging themes that could influence research and content priorities.

5. Stakeholder Management

• Work collaboratively with Research, Marketing, Operations and other internal teams to deliver high-quality outputs.
• Partner with stakeholders to understand business requirements and translate them into clear research and content deliverables.
• Present findings and recommendations clearly to internal stakeholders and, where required, external audiences.
• Manage multiple deliverables simultaneously while maintaining quality and meeting agreed timelines.
• Build effective working relationships across teams and demonstrate strong ownership of assigned projects.

6. Project & Workflow Management

• Own projects from initial requirement gathering through analysis, content development, review and final delivery.
• Establish clear timelines, manage priorities and ensure deliverables are completed within agreed deadlines.
• Coordinate multiple projects and competing priorities in a fast-paced environment.
• Identify potential risks or dependencies early and proactively communicate them to relevant stakeholders.
• Continuously identify opportunities to improve research, analytical and content-development processes.

Requirements

• MBA in Finance or a related field, or equivalent professional experience in financial services, research, analytics or a related discipline.
• Minimum 5 years of relevant experience, preferably in financial-services research, investment research, market intelligence, consulting, analytics or content development.
• Strong understanding of Corporate Banking and financial markets, including banking products, institutions and industry dynamics.
• Strong analytical and problem-solving skills, with excellent attention to detail and the ability to identify meaningful patterns and trends from data.
• Experience working with large datasets and combining information from multiple sources.
• Proficiency in data manipulation techniques, including cleaning, transforming and aggregating data in Excel.
• Strong experience with Microsoft Office tools, particularly Excel, PowerPoint and Word.
• Experience creating data-driven presentations, reports and research content.
• Strong written and verbal communication skills, with the ability to translate complex analysis into clear and compelling narratives.
• Strong stakeholder-management and interpersonal skills, with the ability to work effectively across functions and seniority levels.

Preferred Skills & Attributes

• Experience working with primary research data, survey data or respondent-based research.
• Experience in financial-services research, market intelligence, consulting or a similar analytical environment.
• Knowledge of data visualisation and presentation techniques.
• Exposure to Power BI, Qlik Sense or other data-visualisation/analytical tools would be an advantage.
• Strong commercial orientation and ability to connect research findings to business implications.