Visual Merchandiser - Lead

Bsh-Home-Appliances; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

GTLI

GMC

Job summary

BSH Household Appliances Manufacturing Private Limited in Mumbai is seeking a Lead Visual Merchandiser to drive the VM strategy for India and translate global concepts into local, innovative retail experiences.

The role requires strong VM leadership, budget ownership, and cross-functional collaboration to elevate brand visibility and consumer engagement across retail touchpoints.

Qualifications

• Bachelor’s/Postgraduate degree in Marketing, Business, Retail Management, or related field.
• 8–12+ years of experience in Visual Merchandising, Retail/Trade Marketing, Brand Experience, or Retail Transformation.
• Strong experience in VM strategy, large-scale retail execution, agency management, and budget ownership.
• Understanding of consumer behavior, brand positioning, retail formats, and merchandising innovation.
• Experience working with global stakeholders and cross-market initiatives preferred.

Responsibilities

• Define and drive the India VM strategy and retail experience agenda aligned with brand and business priorities.
• Translate global VM strategies into locally relevant concepts, incorporating Indian consumer and market insights.
• Drive innovative merchandising solutions to enhance brand visibility, product discovery, and consumer engagement.
• Lead VM execution, governance, agency performance, compliance, and continuous improvement across retail touchpoints.
• Partner cross-functionally and manage VM budgets and investments to ensure effective resource allocation and measurable business impact.

Skills

VM strategy

Retail/Trade Marketing

Agency management

Budget ownership

Consumer behavior

Education

Bachelor’s/Postgraduate degree in Marketing/Business/Retail Management

Job description

Start at BSH Home Appliances Group if you believe in delivering quality: As a leading manufacturer of home appliances and solutions, we can rely on our employees who do their best. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we fully trust in their excellent work. In return, they know we will give them the chance to extend their skills and grow. Join us now and give your career a home.

BSH Household Appliances Manufacturing Private Limited | Mumbai - HO | Full time | On-site | Visual Merchandiser - Lead

Your responsibilities

The VM Lead – India will drive visual merchandising strategy and elevate retail experiences across India by translating global brand direction into locally relevant, innovative concepts that strengthen brand differentiation and execution excellence.

• Define and drive the India VM strategy and retail experience agenda aligned with brand and business priorities.
• Translate global VM strategies into locally relevant concepts, incorporating Indian consumer and market insights.
• Drive innovative merchandising solutions to enhance brand visibility, product discovery, and consumer engagement.
• Lead VM execution, governance, agency performance, compliance, and continuous improvement across retail touchpoints.
• Partner cross-functionally and manage VM budgets and investments to ensure effective resource allocation and measurable business impact.

Your profile

• Bachelor’s/Postgraduate degree in Marketing, Business, Retail Management, or related field.
• 8–12+ years of experience in Visual Merchandising, Retail/Trade Marketing, Brand Experience, or Retail Transformation.
• Strong experience in VM strategy, large-scale retail execution, agency management, and budget ownership.
• Strong understanding of consumer behaviour, brand positioning, retail formats, and merchandising innovation.
• Experience working with global stakeholders and cross-market initiatives preferred.

Your benefits

• GTLI
• GMC

Further information?

Please visit career.bsh-group.com.