Visual Merchandiser

Turtle Limited; Kolkata District; On-site; INR 350,000 - 650,000; Full time

Job summary

Turtle Clothing Company in Kolkata, West Bengal, is seeking a Visual Merchandiser to boost sales and enhance in-store experiences. You will lead visual displays, window setups, and promotional layouts to attract shoppers.

Responsibilities include developing creative merchandising concepts, guiding staff, and aligning with branding goals. Travel for new store openings may be required; a strong portfolio and regional experience are essential.

Qualifications

• Proven work experience of 6-8 years in apparel as a creative Visual Merchandiser at regional level.
• Demonstrable visual design skills with a strong retail merchandising portfolio.
• Solid experience in field visual merchandising, including window displays, interior displays and space utilization.
• Proficiency in Photoshop, Illustrator, or other visual design tools.
• Knowledge of current visual merchandising trends and best practices.
• Proficiency in MS Office especially PowerPoint.

Responsibilities

• Define, design and implement a creative visual merchandising strategy.
• Create appealing and eye-catching visual displays that lead the customer through the entire store.
• Produce window displays, signs, interior displays, floor plans and special promotions display.
• Identify key messages and set a clear image of the end result.
• Come up with, revise and present design ideas with assistant merchandisers.
• Act in alignment to the organization’s culture, products, image and target market.
• Oversee and brief staff on arranging merchandise displays.
• Change displays to promote new product launches and reflect festive or seasonal themes/launches.
• Research lifestyle, demographics and design trends in the market.
• Actively oversee new store openings with willingness to travel to upcountry locations.

Skills

Visual merchandising

Retail merchandising

Creative thinking

Analytical mindset

Education

BS degree in visual/fashion merchandising or exhibition design

Tools

Photoshop

Illustrator

MS PowerPoint

Job description

Our Story Started in Kolkata, West Bengal. The Year 1993.

India was on the precipice of significant social change with increasing influences from the West.

India's youth were beginning to stir, seeking exciting modern lifestyle experiences. The directors of the Turtle Clothing Company understood that the Indian Fashion landscape was to change forever. Embracing these dynamic changes the brand delivered to the high streets of India, a modern product and brand that appealed to this new youth movement.

Today, 30 years later brand Turtle continue to deliver the best of global styling and inspirations, whilst staying true to their heritage.

Job Brief

We are looking for a Visual Merchandiser to increase sales, get buyer’s attention and to provide an excellent in-store experience.

The goal is to use visual merchandising to convert window shoppers into prospects, drive branding and sales objectives and maximize profitability.

Key Responsibilities

• Define, design and implement a creative visual merchandising strategy
• Create appealing and eye-catching visual displays that lead the customer through the entire store
• Produce window displays, signs, interior displays, floor plans and special promotions display
• Identify key messages and set a clear image of the end result
• Come up with, revise and present design ideas with assistant merchandisers
• Act in alignment to the organization’s culture, products, image and target market
• Oversee and brief staff on arranging merchandise displays
• Change displays to promote new product launches and reflect festive or seasonal themes/launch
• Research lifestyle, demographics and design trends in the market
• Actively oversee new store openings with willingness to travel to upcountry locations

Candidate Requirements

• Proven work experience of 6-8 years in apparel as a creative Visual Merchandiser at Regional level.
• Demonstrable visual design skills with a strong retail merchandising portfolio
• Solid experience in field visual merchandising, including window displays, interior displays and space utilization
• Proficiency in Photoshop, Illustrator, or other visual design tools
• Knowledge of current visual merchandising trends and best practices
• Proficiency in MS Office especially power point.
• Creative and innovative thinker
• Ability to analyze sales merchandising reports and survey results
• BS degree (design background) in visual merchandising, fashion merchandising, exhibition design or similar