Visual Communication, Illustration & Brand Designer

South Seas Distilleries and Breweries Pvt. Ltd.; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

South Seas Distilleries and Breweries Pvt. Ltd. seeks a creative Visual Communication, Illustration & Brand Designer to own end-to-end branding and design across print, digital, retail and online platforms.

You will concept, illustrate, design and deliver premium visual communication, including brand identities, packaging, brochures, websites, landing pages and social assets for multiple brands. Proficiency in AI-powered design tools is essential.

Qualifications

• Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, Illustration, Multimedia, or related field.
• Minimum 3+ years of professional experience in branding, illustration, graphic design, visual communication, or digital design.
• Strong portfolio demonstrating original illustrations, branding, packaging, retail merchandising, brochures, website designs, digital campaigns, and marketing collateral is mandatory.

Responsibilities

• Brand Identity & Visual Communication: design logos, brand identities, visual systems and brand assets.
• Develop concepts that strengthen brand positioning across multiple brands and maintain visual consistency across channels.
• Design brochures, packaging, catalogs, company profiles, posters and other marketing collateral.
• Create and adapt packaging artwork, POSM materials, and trade marketing assets for distributors and retailers.
• Design website layouts, landing pages, banners, emailers, and digital marketing assets in collaboration with developers.
• Produce production-ready artwork with accurate print specifications and coordinate with printers and vendors.

Skills

Brand Identity Development

Illustration & Visual Storytelling

Creative Concept Development

Website & Digital Design

Packaging Design

Marketing Communication

Education

Bachelor's Degree or Diploma in Graphic Design

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

Adobe XD

AI-powered creative tools

Job description

Craft Your Career with South Seas Distilleries.

Visual Communication, Illustration & Brand Designer

Experience Required : 3+ years

Working Days : Monday to Saturday

Job Type : Full Time

About the Role

Role Overview

We are looking for a highly creative, technically strong, and detail-oriented Visual Communication, Illustration & Brand Designer to join our in-house Creative Studio.

This is a hands-on Individual Contributor (IC) role responsible for independently conceptualizing, illustrating, designing, and delivering premium-quality visual communication across print, digital, retail, and online platforms.

The successful candidate will take complete ownership of assigned creative projects—from understanding the brief through concept development, illustration, design, artwork preparation, revisions, and final production-ready delivery.

The role requires someone who is equally comfortable creating original illustrations, brand identities, packaging, retail merchandising, brochures, company profiles, websites, landing pages, digital campaigns, presentations, social media creatives, and marketing communication that strengthens the company's brands across every customer touchpoint.

As AI continues to transform the creative industry, proficiency in AI-powered creative tools is now essential. The successful candidate should actively leverage AI to improve creativity, productivity, concept development, image creation, workflow efficiency, and design innovation while maintaining originality and premium visual standards.

Key Responsibilities

1. Brand Identity & Visual Communication

• Design logos, brand identities, visual systems, and brand communication assets.
• Develop creative concepts that strengthen brand positioning across multiple brands.
• Maintain visual consistency across all print, digital, retail, and marketing communication.
• Create compelling visual solutions that effectively communicate the company's products, services, and brand values.
• Create original vector illustrations, digital artwork, icons, infographics, custom graphics, and visual assets.
• Develop bespoke illustrations for packaging, brochures, websites, presentations, exhibitions, and marketing campaigns.
• Adapt illustration styles to suit different brands, products, and target audiences.
• Produce production-ready illustration files for print and digital applications.
• Design brochures, catalogues, company profiles, flyers, posters, advertisements, presentations, banners, product literature, and marketing collateral.
• Develop internal and external communication materials aligned with brand guidelines.
• Prepare production-ready artwork while ensuring technical accuracy and print specifications.
• Coordinate with printers and vendors where required.
• Design shelf strips, wobblers, danglers, standees, counter displays, dealer boards, in-store branding, promotional displays, and other POSM materials.
• Create trade marketing materials for distributors, retailers, exhibitions, and promotional campaigns.
• Design exhibition graphics, event branding, booth panels, kiosks, outdoor branding, vehicle graphics, and retail communication.
• Ensure merchandising assets strengthen in-store visibility and brand consistency.

5. Website & Digital Design

• Design website layouts, landing pages, banners, emailers, and digital marketing assets.
• Create creative assets for websites, eCommerce platforms, and online campaigns.
• Collaborate with developers to ensure accurate implementation of approved designs.
• Maintain consistency across digital platforms and online customer experiences.

6. Social Media & Digital Campaigns

• Design engaging creatives for Facebook, Instagram, LinkedIn, YouTube, and other digital platforms.
• Create digital advertisements, campaign creatives, promotional materials, and product launch communication.
• Support digital marketing initiatives through visually compelling creative assets.

7. Packaging Design

• Design labels, cartons, boxes, sleeves, stickers, pouches, and packaging artwork.
• Create packaging mock-ups and product presentation visuals.
• Ensure packaging designs meet brand standards and production specifications.
• Coordinate artwork approvals with internal teams and production vendors.

8. AI-Powered Creative Design

• Leverage AI-powered tools for concept generation, illustration enhancement, image creation, layout exploration, and workflow optimisation.
• Continuously evaluate and adopt emerging AI technologies that improve productivity and creative quality.
• Integrate AI responsibly while maintaining originality and premium design standards.

9. Project Ownership & Timely Delivery

• Independently manage multiple creative projects simultaneously.
• Deliver all creative assets within agreed Turnaround Times (TAT).
• Maintain organised project files, digital assets, and version control.
• Ensure production-ready artwork with minimal revisions.

10. Cross-Functional Collaboration

• Work closely with Marketing, Sales, Product Development, Packaging, Digital, and Management teams.
• Understand business objectives and translate briefs into compelling visual communication.
• Present concepts and incorporate stakeholder feedback effectively.
• Support product launches, exhibitions, trade shows, retail activations, and marketing initiatives.

What Success Looks Like

• Premium-quality branding, illustrations, packaging, merchandising, websites, brochures, catalogues, and digital campaigns are consistently delivered to the highest creative standards.
• Original illustrations strengthen the company's visual identity and differentiate its brands.
• Retail merchandising and POSM materials improve in-store visibility and customer engagement.
• Packaging designs are creative, production-ready, and aligned with brand guidelines.
• Website designs and digital campaigns support marketing objectives and enhance customer experience.
• All creative projects are completed within agreed Turnaround Times (TAT) with minimal revisions.
• AI tools are effectively integrated into creative workflows, improving productivity and innovation.
• Production-ready artwork is delivered accurately with minimal production issues.
• Strong collaboration is maintained with internal stakeholders and external vendors.
• Continuous improvement is demonstrated through creative thinking, technical excellence, and adoption of emerging design trends and technologies.
• Advanced proficiency in Adobe Illustrator (Mandatory).
• Advanced proficiency in Adobe Photoshop and Adobe InDesign.
• Strong illustration and digital drawing capabilities.
• Strong understanding of branding, typography, colour theory, composition, and layout design.
• Experience designing websites, landing pages, digital campaigns, and user interface layouts.
• Strong packaging design and print production knowledge.
• Experience designing retail merchandising materials and POSM.
• Basic knowledge of Adobe After Effects and Premiere Pro is preferred.
• Working knowledge of Figma, Adobe XD, or similar UI design software.
• Mandatory hands-on experience using AI-powered creative tools such as ChatGPT, Adobe Firefly, Midjourney, Canva AI, Microsoft Designer, or similar platforms.

Core Competencies

• Brand Identity Development
• Illustration & Visual Storytelling
• Creative Concept Development
• Website & Digital Design
• Packaging Design
• Marketing Communication
• Typography & Layout Design
• Creativity & Innovation
• Planning & Organisation
• Time Management & TAT Adherence
• Ownership & Accountability
• Attention to Detail
• Problem Solving
• Communication Skills
• Cross-Functional Collaboration
• Professionalism & Grooming

Qualifications

1. Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, Illustration, Multimedia, or a related field. 2. Self-taught professionals with an exceptional portfolio are encouraged to apply. 3. Minimum 3 + years of professional experience in branding, illustration, graphic design, visual communication, or digital design. 4. Strong portfolio demonstrating original illustrations, branding, packaging, retail merchandising, brochures, website designs, digital campaigns, and marketing collateral is mandatory. 5. Expert-level proficiency in Adobe Illustrator, Photoshop, and InDesign. 6. Experience using AI-powered creative tools for concept development, design enhancement, and workflow optimisation is mandatory. 7. Experience working with consumer brands, retail, packaging, or advertising agencies will be an advantage.

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