Brand Identity & Creative Designer

Esperance; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Esperance is seeking a highly creative Brand Identity & Creative Designer to shape and communicate brands through compelling visuals. The role encompasses identity systems, logo design, typography, and digital content across social channels.

Expect to translate strategy into premium visuals and maintain consistency across touchpoints. The ideal candidate will balance aesthetics with brand positioning, collaborating with strategists and editors to deliver cohesive campaigns and print-ready

Qualifications

• Brand identity development and visual design focus.
• Proficient in logo design, typography, color palettes.
• Advanced image manipulation and photo compositing skills.

Responsibilities

• Develop complete brand identity systems for businesses.
• Design logos, variations, symbols and brand marks.
• Create brand guidelines and visual identity manuals.
• Design marketing materials and print-ready collateral.
• Produce social media posts and digital campaign visuals.
• Perform professional image editing and photo compositing.
• Translate brand strategy into compelling visuals across platforms.
• Collaborate with strategists and copywriters to align with briefs.

Skills

Brand identity

Logo design

Typography

Color theory

Image manipulation

Graphic design

Social media design

Video basics/After Effects

Figma

Creative concept

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe After Effects

Figma

Job description

We are looking for a highly creative and detail-oriented Brand Identity & Creative Designer who understands the art of building brands through visual communication.

The ideal candidate should have strong expertise in brand identity development, graphic design, image manipulation, and digital creative production.

This role requires someone who can translate brand strategies into compelling visual identities and create high-quality visual content across digital platforms.

We are looking for a designer who thinks beyond aesthetics and understands how design contributes to brand perception, positioning and communication.

Key Responsibilities1. Brand Identity & Visual Design

About the Role

We are looking for a highly creative and detail-oriented Brand Identity & Creative Designer who understands the art of building brands through visual communication.

The ideal candidate should have strong expertise in brand identity development, graphic design, image manipulation, and digital creative production.

This role requires someone who can translate brand strategies into compelling visual identities and create high-quality visual content across digital platforms.

We are looking for a designer who thinks beyond aesthetics and understands how design contributes to brand perception, positioning and communication.

1. Brand Identity & Visual Design

• Develop complete brand identity systems for different businesses.
• Design logos, logo variations, symbols and brand marks.
• Work on typography, colour palettes and visual language.
• Create brand guidelines and visual identity manuals.
• Design business stationery, brand collateral and marketing materials.
• Develop visual concepts aligned with brand positioning and personality.
• Maintain consistency across all brand touchpoints.

2. Social Media & Digital Creative Design

• Design premium-quality social media posts, carousels and campaign creatives.
• Develop creative layouts for Instagram, Facebook and LinkedIn.
• Create promotional, product-focused and brand awareness creatives.
• Design visually compelling advertisements and marketing campaigns.
• Adapt creative concepts across multiple digital platforms.
• Maintain visual consistency across different client accounts.

3. Advanced Image Editing & Manipulation

• Perform professional image manipulation and photo compositing.
• Work on product retouching, background replacement and image enhancement.
• Create realistic advertising compositions and promotional visuals.
• Handle colour correction, lighting adjustments and visual effects.
• Transform ordinary product images into premium marketing visuals.
• Demonstrate strong understanding of visual hierarchy, composition and aesthetics.

4. Creative Conceptualisation

• Understand creative briefs and translate them into visual concepts.
• Research design trends, competitors and industry references.
• Develop moodboards and visual directions for branding projects.
• Suggest creative improvements and innovative design approaches.
• Collaborate with strategists, copywriters and video editors.
• Ensure every creative communicates the intended brand message.

5. Marketing & Brand Collateral

• Design brochures, company profiles and presentations.
• Develop catalogues, product sheets and promotional materials.
• Create exhibition graphics, banners and print-ready designs.
• Work on packaging and other brand communication materials.
• Ensure correct print specifications and production-ready files.

Required Technical Skills

Must-Have Tools:

• Adobe Illustrator (Advanced proficiency.)
• Adobe Photoshop (Advanced proficiency, especially image manipulation and compositing.)
• Adobe InDesign (Working knowledge for brochures, catalogues and brand guidelines.)

Additional Skills:

• Figma Basic to intermediate knowledge.
• Adobe After Effects ( knowledge of motion graphics is an advantage.)
• AI-powered creative tools (Ability to use AI tools for creative exploration and production assistance.)