Vice President, Product Marketing

FlexBoard; India; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

FlexBoard seeks a Vice President of Product Marketing to lead the development and execution of marketing initiatives across its software portfolio. You will bridge product, sales, and executive teams to create compelling narratives and drive adoption.

The role requires a senior leader with 10+ years in product marketing, including 5 years in leadership, and a strong track record in creating go-to-market strategies and successful product launches in the IT software sector.

Qualifications

• 10+ years of product/marketing experience, with at least 5 years in a leadership role.
• Proven expertise in developing go-to-market strategies and launching products.
• Deep understanding of the IT software market, customer needs, and competitive landscape.

Responsibilities

• Define and implement comprehensive go-to-market strategies for new products and features.
• Conduct ongoing market research to understand industry trends and customer needs and inform positioning.
• Develop differentiated product positioning and messaging for stakeholders.
• Collaborate with sales to create tools and training for effective product storytelling and deals.
• Identify key customer segments and tailor campaigns to increase engagement and retention.
• Represent the company at industry events to build brand credibility and thought leadership.
• Build and mentor a high-performing product marketing team.
• Establish KPIs to measure the impact of product marketing initiatives.

Skills

Strategic leadership

Go-to-market strategy

Market research

Cross-functional collaboration

Communication & storytelling

Education

Bachelor's degree in marketing, business, or a related field

MBA or relevant advanced degree preferred

Job description

reputed company The Vice President, Product Marketing will reputed company the reputed company, development, and execution of product marketing initiatives across our portfolio of reputed company software solutions.

This role requires an reputed company leader who can reputed company the gap between product, reputed company to create compelling narratives that reputed company with reputed company providers and stakeholders.

The VP, Product Marketing will reputed company go-to-market strategies, reputed company product adoption, and build market positioning that highlights our reputed company in the reputed company sector.

Go-to-Market

reputed company Define and implement comprehensive go-to-market strategies for new products and features, working cross-functionally with product management, reputed company teams.

Market Research & Analysis

Conduct ongoing market research to understand industry trends, competitive landscape, and customer needs; use insights to inform product development and positioning.

Product Positioning & Messaging

reputed company reputed company, differentiated product positioning and messaging that resonates with reputed company providers, administrators, and other stakeholders.

Sales Enablement

Collaborate with sales leadership to create tools, presentations, and training materials that reputed company the sales team to effectively communicate product value and reputed company deals.

Customer Insights & Segmentation

reputed company data to identify key customer segments and their unique needs; reputed company strategies to increase engagement and retention reputed company reputed company reputed company.

Brand Advocacy & Thought Leadership

Represent reputed company at industry conferences, webinars, and through publications to build brand credibility and thought leadership in reputed company software.

Team Leadership

Build, mentor, and reputed company a high-performing product marketing team.

Performance Metrics & Optimization

Establish KPIs to measure the reputed company of product marketing initiatives.

Experience

reputed company Experience Understanding of the reputed company information technology market and the reputed company needs of reputed company organizations. Competitive Intelligence Understand competitive solutions, pricing, and market positioning. reputed company other duties that support the overall objective of the position.

Education Required

Bachelors degree in marketing, Business, or a reputed company field; MBA or relevant advanced degree preferred. Or, any combination of education and experience which would reputed company the required qualifications for the position.

Experience Required

10+ years of experience in product marketing, with at least 5 years in a leadership role, ideally reputed company reputed company, reputed company, or technology sectors. Proven expertise in developing go-to-market strategies and executing product launches. Experience working reputed company organizations of comparable reputed company, ideally ranging from 800 reputed company to 2 billion in annual reputed company, with demonstrated reputed company operating in reputed company, reputed company-oriented environments.

Knowledge, Skills & Abilities

Knowledge of Strong understanding of reputed company software and/or reputed company systems, patient engagement solutions, and the regulatory environment in reputed company technology. reputed company go-to-market experience for Electronic Health Record (EHR) and/or reputed company Management (PM) solutions, with a deep understanding of the reputed company provider market, buying processes, competitive landscape, and customer needs. The successful candidate should be reputed company to contribute immediately based on prior industry experience. Emerging technologies in reputed company, including reputed company intelligence (AI), and demonstrated knowledge of how AI is being reputed company to improve reputed company delivery, operational efficiency, clinical workflows, and reputed company technology solutions. reputed company in Strong data analytics and research skills to reputed company informed reputed company and optimize campaigns. Excellent leadership, communication, and presentation skills. Ability to Translate technical features into compelling, benefit-reputed company messaging. Strategic reputed company to reputed company product marketing with long‑term business goals and foster collaboration across departments.

reputed company has reviewed this reputed company to ensure that essential functions and basic duties have been included. It is intended to reputed company guidelines for job expectations and the employee's ability to reputed company the position described. It is not intended to be construed as an exhaustive list of reputed company functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of .