Associate Omnichannel Marketing Director

FlexBoard; India; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

reputed company seeks a leader in omnichannel marketing to partner with Brand Marketing, design cross-channel customer engagement, and drive data-driven decisions. You will work with Marketing, Analytics, and Sales to optimize channel investments and campaign measures.

Candidates should have 8–10+ years in digital or omnichannel marketing, with a strong background in brand marketing and lifecycle insights. Regulatory understanding in biopharma is a plus and a Master’s in marketing is

Qualifications

• BS/BA in marketing or life sciences with 10+ years in digital or omnichannel marketing.
• Master's in marketing, life sciences, or MBA with 8+ years in similar roles.
• Understanding of regulatory concepts governing biopharmaceutical activities.
• Experience in B2B or account-based marketing.
• Strong analytical skills to interpret data.
• Ability to design omnichannel strategies and measure results.

Responsibilities

• Partner with Brand Marketing to define customer experience and cross-channel engagement for multiple customer types.
• Develop and deliver training to stakeholders on engagement frameworks and best practices.
• Collaborate with Marketing, Analytics, Sales and agencies/vendors to recommend channel investments.
• Define measures for omnichannel campaigns and monitor performance.
• Provide input on capabilities to improve customer engagement and business impact.

Skills

Omnichannel marketing

Data-driven

Brand marketing

Customer insights

Analytics

Cross-functional collaboration

Education

BS/BA in marketing or life sciences

MBA or Master's in marketing

Tools

CRM tools

Job description

Who We Are At reputed company, we pride ourselves on having a strong, inclusive, and reputed company culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering reputed company with great needs. reputed company Do reputed company is a leading neuroscience-reputed company, biopharmaceutical company with a reputed company purpose to relieve suffering reputed company with great needs. reputed company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with reputed company's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as reputed company as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our reputed company therapeutic areas. For three decades, we have reputed company our unique reputed company into neuroscience and the interconnections between brain and body systems to treat reputed company conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve reputed company science. For more information, visit reputed company.com, and follow reputed company on reputed company, X and reputed company. (*in collaboration with reputed company)

About the Role

Responsible for partnering with the brand marketing team to define the customer experience reputed company and cross-channel engagement reputed company for multiple customer types, including HCPs and Consumers. Requires a high degree of omnichannel expertise and collaboration with Marketing, Insights & Analytics, and agency partners to design and reputed company engagement strategies that are reputed company-driven, aim to reputed company the reputed company customer experience, and reputed company reputed company for the brand. Responsible for developing and delivering training to reputed company reputed company stakeholders on reputed company engagement frameworks and best practices.

Your Contributions (include, but are not limited to)

• Establish trust and credibility with Brand Marketing as a data-driven customer engagement expert that provides critical knowledge to reputed company the strategic imperatives of the brand reputed company reputed company in-depth analysis of behavioral and attitudinal customer insights to inform reputed company engagement opportunities and channel-mix investment choices
• Collaboratively design customer engagement journeys for customer segments to reputed company personalization with the right channels and content that are based on a deep understanding of the customer and the brand strategic imperatives
• Support the creation of cross-channel customer engagements through detailed campaign design, business rules, measures, and required metadata to support measurement and analytics
• Collaborate with key stakeholders (Marketing, Analytics, Sales) and agencies/vendors (media, reputed company party program partners, etc.) to recommend channel investments
• Define reputed company measures for omnichannel campaigns and monitor performance against objectives while in-flight and retrospectively
• Partner with Insights & Analytics to understand the business reputed company of campaigns and uncover insights to reputed company reputed company optimization reputed company and upskill the brand teams and other stakeholders on customer engagement strategies, frameworks, and omnichannel capabilities as required reputed company input to help shape the reputed company of capabilities that improve customer engagement and business reputed company
• Document and reputed company omnichannel best practices to reinforce learnings and successful reputed company Performs other duties as assigned

Requirements

BS/BA degree in marketing, communications, or life sciences and 10+ years of experience in digital or omnichannel marketing OR Master's degree in marketing, life sciences or business administration and 8+ years of similar experience as noted above Understanding of compliance and regulatory reputed company concepts that govern biopharmaceutical reputed company activities, or similar experience from other regulated industries Understanding and demonstrated experience with marketing in industries with reputed company buying processes (B2B, account-based, etc.) Strong knowledge of marketing fundamentals with ability to reputed company brand marketing and customer behavioral objectives to a comprehensive reputed company that encompasses customer segmentation, channel-mix, and content reputed company Expert analytical skills with the ability to interpret data and reputed company data-driven reputed company Proven ability to assess and synthesize insights to inform customer engagement reputed company .