UX Researcher

Eloelo; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Eloelo is seeking a UX Researcher for StoryTV to voice user needs and guide roadmap decisions for millions of Indians engaging with micro drama and short form vertical content. You will design end-to-end studies, run interviews and usability tests, and collaborate with Product and Design to translate findings into concrete recommendations.

Ideal candidates have 3–6 years in UX Research, strong data storytelling skills, and experience with AI-powered research tools.

Qualifications

• 3–6 years in UX Research, ideally in streaming or entertainment platforms.
• Strong mix of qualitative and quantitative methods and evidence-based insights.
• Ability to synthesize signals into prioritized recommendations.

Responsibilities

• Design and run end-to-end qualitative and quantitative studies across content discovery and viewing behavior.
• Conduct interviews, usability tests, surveys, and diary studies to understand engagement.
• Partner with Product, Design, and Content to shape research questions and actionable recommendations.
• Pair behavioral data with qualitative insights for a complete view of user needs.
• Maintain a repository of insights, personas, and journey maps, evolving the research practice.

Skills

Qualitative research

Quantitative research

Stakeholder communication

Data storytelling

AI-powered research tools

Tools

Analytics tools

Usability testing software

Job description

Eloelo Group is one of India's fastest growing consumer tech companies, building content and culture driven products. Its flagship apps, StoryTV (micro drama) and Master (micro learning), rank in India's Top 10, reaching 100M+ Indians who consume short form vertical content every day.

About the Role

We're looking for a UX Researcher to be the voice of the user inside StoryTV, uncovering how millions of Indians discover, watch, and engage with micro drama, and turning those insights into roadmap decisions. This is a hands on, high impact role for someone who wants their research used, not just filed away.

What You'll Do

1. Design and run end to end qualitative and quantitative studies across content discovery, viewing behavior, creator tools, and monetization.
2. Run interviews, usability tests, surveys, and diary studies to understand engagement with short form vertical and interactive storytelling.
3. Partner with Product, Design, and Content to shape research questions and turn findings into clear, actionable recommendations.
4. Pair behavioral data with qualitative insight for a complete view of user needs.
5. Drive continuous discovery, maintain a shared repository of insights, personas, and journey maps, and evolve the research practice as StoryTV scales.

What You'll Bring

1. 3 to 6 years in UX Research, ideally in streaming, short form video, or entertainment/content platforms.
2. Strong grounding in qualitative (interviews, usability testing, diary studies) and quantitative methods (surveys, behavioral analysis).
3. Ability to synthesize conflicting signals into clear, prioritized recommendations.
4. Data fluency (dashboards, analytics collaboration) paired with strong storytelling for non research stakeholders.
5. High ownership, bias for speed, and hands on experience with AI-powered research tools