Search Engine Marketing Specialist

Manipal Hospitals (MHEL); Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job description

We are looking for a passionate Digital Marketing professional to join our marketing team at Manipal Hospitals!

About Manipal Hospitals:

As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, high-quality healthcare services. Manipal’s integrated network today has a pan-India footprint of 50 hospitals across 24 cities with 13,400 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.

Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.

Role: Performance Marketing/Search Engine Marketing

What You’ll Do:

• Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• This professional is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads, and other social media channels.
• Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Pardot, Tableau.
• Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
• Lead and support the implementation of our paid marketing strategies
• Examine correlations between prospecting activities, revenue, and budget
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
• Coordinate, supervise and inspire members of our paid marketing team
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
• Monitor market intelligence and keep track on competitor movement and market situation

What We Are Looking For:

• 5+ years of experience
• Masters in any Specialisation (Related to Marketing field preferred)
• Healthcare/hospital experience will be an added advantage

What We Offer:

• Competitive salary and benefits
• Opportunities for professional development and career growth
• High performing environment
• A collaborative and inclusive work environment

Please note: There is no policy of Work From Home.