TSI GT - Siliguri

Brillon Consumer Products Pvt Ltd (Formerly known as SC Johnson).; Siliguri; On-site; INR 450,000 - 650,000; Full time

Job summary

Brillon Consumer Products Pvt Ltd (formerly SC Johnson) is seeking a Sales Manager for General Trade to drive area growth, implement channel strategies, and meet S&D targets through effective planning and execution.

The role requires 2-4 years in FMCG General Trade, graduate degree (MBA preferred), strong Excel skills and data interpretation to forecast trends, allocate targets, and supervise distributors.

Qualifications

• Graduate degree required; MBA preferred.
• 2-4 years of experience in General Trade from FMCG industry.
• Strong Excel skills and data interpretation ability.

Responsibilities

• Meet S&D targets by effective implementation of area sales & development plans.
• Develop Sales forecast for all categories based on trends.
• Develop channel sales strategy for geography assigned in consultation with Manager.
• Plan and achieve distribution expansion as per budget plans.
• Stocks and logistics planning for the area.

Skills

MS Excel

Data interpretation

Education

Graduate degree

MBA

Job description

Summary:

The role is to develop, influence and drive the implementation of the growth agenda for his / her area.

Essential Duties and Responsibilities:

• Meet S&D targets by effective implementation of area sales & development plans.
• Develop Sales forecast for all categories based on trends.
• Develop channel sales strategy for geography assigned in consultation with Manager.
• Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth.
• Plan and achieve distribution expansion as per budget plans.
• Stocks and logistics planning for the area.
• Ensure distributor claims are settled in time by proper scrutiny and on field verification.
• Ensure retention of agreed ROI for the distributors.
• Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
• Develop distribution strategy in line with changing channel mix.
• Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales.
• Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required.
• Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines.
• Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame.
• Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand.
• Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.
• Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched.

Required Skills / Experience / Competencies:

• Education – Graduate Must, MBA preferable.
• 2-4 years of experience in General Trade from FMCG industry only.
• Good understanding of MS Excel is a must.
• Should be able to read and understand data.