Regional Trade Marketing Manager

Confidential; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Confidential in India seeks an experienced Trade Marketing professional to drive regional initiatives, promotions, and market activations across Dairy/Cold Chain FMCG sectors. You will collaborate with sales to enhance market execution and growth, while analyzing data to identify opportunities and optimize ROI.

The role requires strong Excel macros, data analysis, and exceptional presentation/communication skills, with Tamil language mandatory for effective regional engagement.

Qualifications

• 4–8 years of experience in Trade Marketing / Sales / Category / Channel Marketing in FMCG.
• Experience in a corporate environment with strong business exposure.
• Strong Excel macros, presentation and data analysis skills.
• Excellent presentation and communication skills; Tamil language is mandatory.
• Candidates with strong sales understanding and market execution experience preferred.

Responsibilities

• Drive regional trade marketing initiatives aligned with sales and business objectives.
• Develop and execute trade promotions, market activations, and visibility initiatives.
• Work closely with sales teams to improve market execution and business growth.
• Analyze sales, market, and channel data to identify opportunities and track ROI.
• Prepare business presentations, reports, and dashboards for management review.
• Coordinate with cross-functional teams to ensure effective execution of trade marketing plans.

Skills

Trade Marketing

Sales

Category Marketing

Channel Marketing

Tools

Excel Macros

Presentation

Data analysis

Job description

• Drive regional trade marketing initiatives aligned with sales and business objectives.
• Develop and execute trade promotions, market activations, and visibility initiatives.
• Work closely with sales teams to improve market execution and business growth.
• Analyze sales, market, and channel data to identify opportunities and track ROI.
• Prepare business presentations, reports, and dashboards for management review.
• Coordinate with cross-functional teams to ensure effective execution of trade marketing plans.

Requirements

• 4-8 years of experience in Trade Marketing / Sales / Category / Channel Marketing within FMCG, preferably Dairy/Cold Chain.
• Experience in a corporate environment with strong business and commercial exposure.
• Strong Excel Macros, Presentation and data analysis skills.
• Excellent presentation and communication skills. ( Tamil Mandatory )
• Candidates with strong sales understanding and market execution experience are preferred.