Trade Marketing Executive

Heritage Food Limited; NTR; On-site; INR 400,000 - 700,000; Full time

Job summary

Heritage Food Limited in Vijayawada seeks a Trade Marketing professional to execute regional marketing plans that drive sales and brand visibility. You will liaise with retailers and distributors to strengthen presence and manage POS materials.

The role requires 3-5 years in trade marketing with strong data interpretation, communication, and travel willingness to support regional activities.

Qualifications

• 3-5 years of experience in trade marketing, sales, or retail marketing (FMCG/dairy preferred).
• Strong understanding of regional trade dynamics and channel marketing strategies.
• Excellent analytical skills for data interpretation and reporting.
• Strong communication, negotiation, and relationship management abilities.
• Willingness to travel within the assigned region and coordinate with Sales & Marketing teams.

Responsibilities

• Implement and drive regional trade marketing plans to support business growth.
• Enhance product visibility and drive promotions to achieve targeted sales growth.
• Strengthen relationships with retailers and distributors to improve brand presence.
• Ensure proper placement and utilization of POS materials.
• Monitor market trends and competitor activity to refine strategies.
• Optimize budget utilization and assess ROI of promotional activities.
• Collaborate cross-functionally with sales, marketing, and distribution teams.

Skills

Trade marketing

Sales growth

Retailer engagement

Merchandising & POSM

Market analysis

Budget ROI

Cross-functional collaboration

Communication & negotiation

Tools

MS Office

Job description

Vijayawada (Urban), India

• Trade Marketing Strategy Execution –Implement and drive regional trade marketing planseffectively to support business growth.
• Sales Growth Contribution – Enhance productvisibility and drive promotions to achieve targeted salesgrowth.
• Retailer &Distributor Engagement – Strengthen relationships withtrade partners to improve brand presence and tradeparticipation.
• Merchandising& POSM Deployment – Ensure proper placement andutilization of POS materials to maximize impact.
• Market Analysis & CompetitiveInsights – Monitor market trends,competitor activities,and consumer preferences to refine strategies.
• Budget Utilization & ROI – Optimizetrade marketing spend and assess the return on investment forpromotional activities.
• Cross-functional Collaboration – Work closely with sales,marketing, and distribution teams to align trade initiatives withbusiness goals.
• Compliance & Process Adherence – Ensure all trademarketing activities adhere to company policies and regulatory guidelines.

Requirements

• 3-5 years of experience in trade marketing, sales,or retail marketing, preferably in the FMCG or dairyindustry.
• Strong understanding ofregional trade dynamics, retailer behavior, and channelmarketing strategies.
• Excellentanalytical skills with proficiency in data interpretation andreporting.
• Strong communication,negotiation, and relationship management skills.
• Ability to work in a fast-paced environment and managemultiple projects simultaneously.
• Proficiency in Microsoft Office (Excel, PowerPoint,Word)
• Willingness to travelfrequently within the assigned region.
• Experience of working closely with Sales & Marketing Team