Trade Marketing Executive

HERITAGE FOODS LIMITED; NTR; On-site; INR 900,000 - 1,300,000; Full time

Job summary

HERITAGE FOODS LIMITED seeks an experienced Trade Marketing professional to drive regional plans, boost product visibility, and nurture retailer relationships. The role involves executing merchandising strategies, analyzing market trends, and ensuring effective POSM deployment to maximize promotions and ROI.

The ideal candidate has 3–5 years in trade marketing or related fields, strong analytical and communication skills, and willingness to travel within the region.

Qualifications

• 3–5 years of experience in trade marketing, sales, or retail marketing.
• Strong understanding of regional trade dynamics, retailer behavior and channel marketing.
• Excellent analytical, communication and relationship management skills.

Responsibilities

• Execute and drive regional trade marketing plans to support growth.
• Enhance product visibility and promotions to achieve sales targets.
• Strengthen retailer and distributor engagement for better trade participation.
• Oversee merchandising and POSM deployment for maximum impact.
• Monitor market trends, competitor activities, and consumer preferences.
• Optimize budget utilization and ROI for promotional activities.

Skills

Trade marketing

Sales

Retail marketing

Microsoft Office

Tools

Microsoft Office Suite

Job description

Key Result Areas

• Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth.
• Sales Growth Contribution – Enhance product visibility and drive promotions to achieve targeted sales growth.
• Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation.
• Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact.
• Market Analysis & Competitive Insights – Monitor market trends,competitor activities, and consumer preferences to refine strategies.
• Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities.
• Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals.
• Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines.

Requirements

• 3-5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry.
• Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies.
• Excellent analytical skills with proficiency in data interpretation and reporting.
• Strong communication, negotiation, and relationship management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Willingness to travel frequently within the assigned region.
• Experience of working closely with Sales & Marketing Team