Trade Marketing Executive (3rd Party Payroll)

PERSOL; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

PERSOL in Mumbai seeks a Trade Execution and Vendor Management professional to plan, execute, and optimize in-store promotions and trade activities. You will coordinate with distributors, retailers, and sales teams to ensure optimal product visibility and brand presence.

Responsibilities include NPD planning, market trend analysis, and training support for Sales, Merchandiser, and HSA. Regular store visits and vendor management duties are required to maintain standards and control costs.

Responsibilities

• Plan and execute in-store promotions, merchandising, and POSM trade promotions, trade schemes, trade events, Distributor, Retailer & conferences.
• NPD (New Product Development) planning & execution
• Monitor competitor activities and market trends & share insights.
• Work closely with sales teams & other functional department for in-store promotions, visibility campaigns, and trade activation execution
• Ensure brand visibility and proper product placement at retail outlets.
• Provide training materials & support element for Sales team, Merchandiser & HSA.
• Conduct store visits to check merchandising execution and suggest improvements.
• Negotiate contracts, pricing, and service agreements to ensure cost-effective solutions.
• Ensure vendors align with brand standards and company expectations.
• Build relationship with Vendor agencies and third-party service providers.
• Address & Resolve vendor concerns, disputes, or service issues.
• Ensure vendors deliver high-quality marketing materials, trade assets, and promotional items.
• Conduct regular audits and performance evaluation of vendors.
• Identify opportunities for cost savings through negotiations and alternative suppliers.
• Effective utilization of trade marketing spend.
• Collaborate with finance teams for vendor payments, invoicing, and budget reconciliation.
• Effective monitoring and tracking of POSM and sample utilization
• Maintaining accurate reports of Activity, spend, purchase orders (POs) and provisions
• Maintain records of 194R
• Keep a record of all final KV and asset designs
• Jaining and updating the organizational structureJ

Job description

Trade Execution

• Plan and execute in-store promotions, merchandising, and POSM (Point of Sale Materials) trade promotions, trade schemes, trade events, Distributor, Retailer & conferences.
• NPD (New Product Development) planning & execution
• Monitor competitor activities and market trends & share insights.
• Work closely with sales teams & other functional department for in-store promotions, visibility campaigns, and trade activation execution
• Ensure brand visibility and proper product placement at retail outlets.
• Provide training materials & support element for Sales team, Merchandiser & HSA.
• Conduct store visits to check merchandising execution and suggest improvements.

Vendor Management

• Negotiate contracts, pricing, and service agreements to ensure cost-effective solutions.
• Ensure vendors align with brand standards and company expectations.
• Build relationship with Vendor agencies and third-party service providers.
• Address & Resolve vendor concerns, disputes, or service issues.
• Ensure vendors deliver high-quality marketing materials, trade assets, and promotional items.
• Conduct regular audits and performance evaluation of vendors.
• Identify opportunities for cost savings through negotiations and alternative suppliers.
• Effective utilization of trade marketing spend.
• Collaborate with finance teams for vendor payments, invoicing, and budget reconciliation.

Report & Tracking

• Effective monitoring and tracking of POSM and sample utilization
• Maintaining accurate reports of Activity, spend, purchase orders (POs) and provisions
• Maintain records of 194R
• Keep a record of all final KV and asset designs
• Jaining and updating the organizational structureJ