Trade Marketing Manager

Ace Recruitment Placement Consultants; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Ace Recruitment Placement Consultants seeks a dynamic professional to drive Channel & Scheme Management in Pune. You will lead activation and visibility initiatives, manage promoter teams, and coordinate with brand and product groups across regions to boost sell-out.

You will also design strategic dealer engagements, track performance analytics, and oversee participation in trade shows and events to strengthen the brand's regional footprint.

Responsibilities

• Design and execute region-specific trade schemes; analyze ROI on volume discounts and seasonal incentives; ensure cross-channel price parity.
• Drive consumer sell-out with tactical offers and maintain high POS visibility; support MT and Ecommerce channels.
• Oversee POSM lifecycle and visibility, coordinating with brand/product teams to drive festive store visibilities.
• Plan and execute store activations, product demos, and roadshows.
• Lead trade show presence, booth design and lead management; coordinate events with HR.
• Manage promoters; implement KPIs, training, and incentives to boost conversions.
• Conceptualize annual rewards and trips to reward top dealers.
• Gather competitive intelligence on pricing and dealer sentiment.
• Regular dealer communications via newsletters and updates.
• Analyze ROI, sell-in vs sell-out, market share; maintain retail dashboards.
• Track competitors: launches, schemes, visibility materials, display share

Job description

1. Channel & Scheme Management (35%)

• Primary & Secondary Schemes: Design and execute region-specific trade schemes to drive target achievements. Analyze ROI on volume-linked discounts and seasonal channel incentives. Should have a clear view of the cross-channel price parity.


• Tertiary Support: Drive consumer sell-out by crafting tactical offers (bundles, finance schemes, etc) where need be and maintain high visibility standards at the POS , Supports MT and Ecommerce channel as well in terms of driving sell out

2. Activation & Visibility (The Experience)(30%)

• POSM Strategy: Manage the end-to-end lifecycle of Point of Sale Materialsdeployment and monitoring and response of the POSM and product dummies in co-ordination with the brand X the product teamX regions. Should drive festive/special occasion visibilities as well.


• Activation Excellence: Plan and execute high-impact store-level activations, product demos, corporate activation and roadshows to build brand salience.


• Trade Shows & Exhibitions: Lead the company’s presence at industry trade fairs and regional dealer meets, ensuring best-in-class booth design and lead management in co-ordination with the brand team. Manage internal events like Symphony in co-ordination with HR.


• Promoter Management: Oversee a team of shop promoters; implement performance-linked KPIs, training modules, and incentive programs to improve conversion rates.

3. Dealer Engagement & Stickiness (The Loyalty)(25%)

• Strategic Tie ups: Works on monthly/quarterly/annual schemes to conceptualize and execute high-value annual rewards like Foreign Dealer Trips (MICE events) rewarding top-performing partners and drive long-term brand loyalty,


• Partner Advocacy: Act as the voice of the trade; gather competitive intelligence on pricing and channel sentiment to feed back into the product/marketing team.


• Constant engagement – Designs and executes regular communication with the dealers through newsletters and updates

4. Analytics and Reporting(10%)

• Promotion ROI analysis, Sell-in vs sell-out tracking, Market share tracking and reporting, Retail performance dashboards


• Competition Tracking : Product launches, Schemes, Visibility materials, display share