Trade Marketing Executive- Ghadi | RSPL Ltd

RSPL Group; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

RSPL Group is seeking a skilled trade marketing professional to drive market execution and retail activation across assigned territories in India. The role involves implementing visibility and branding at retail outlets, supporting product launches and consumer promotions, and monitoring POSM deployment to improve productivity.

You will conduct regular market visits, analyze market trends, identify gaps and coordinate with Sales, Distributors, and internal stakeholders for activation planning.

Responsibilities

• Execute trade marketing and market development initiatives across assigned territories.
• Ensure timely implementation of visibility and branding activities at retail outlets.
• Support new product launches, consumer promotions, and trade activation programs.
• Monitor and track deployment of POSM and visibility assets.
• Conduct regular market visits and retail audits.
• Monitor competition activities, market trends, and visibility benchmarks.
• Identify execution gaps and recommend corrective actions.
• Ensure compliance with trade marketing guidelines and standards.
• Work closely with Sales Teams, Distributors, and Vendors to ensure seamless execution.
• Coordinate with internal stakeholders for activation planning and execution.
• Maintain records and documentation related to trade marketing activities.

Job description

Key Responsibilities

Trade Marketing Execution

• Execute trade marketing and market development initiatives across assigned territories.
• Ensure timely implementation of visibility and branding activities at retail outlets.
• Support new product launches, consumer promotions, and trade activation programs.
• Monitor and track deployment of POSM and visibility assets.

Market and Retail Execution

• Conduct regular market visits and retail audits.
• Monitor competition activities, market trends, and visibility benchmarks.
• Identify execution gaps and recommend corrective actions.
• Ensure compliance with trade marketing guidelines and standards.

Coordination & Stakeholder Management

• Work closely with Sales Teams, Distributors, and Vendors to ensure seamless execution.
• Coordinate with internal stakeholders for activation planning and execution.
• Maintain records and documentation related to trade marketing activities.|

Reporting & Analytics

• Prepare daily, weekly, and monthly reports on trade marketing initiatives.
• Analyze sales and activation data to measure effectiveness and ROI.
• Develop dashboards and reports using Advanced Excel.

Generate actionable insights to improve market execution and productivity