Trade & Distribution Marketing Manager

Cloud9india Human Capital

New Delhi

On-site

INR 600,000 - 1,200,000

Full time

14 days+

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Job summary

Cloud9india Human Capital in Delhi seeks a growth-focused trade marketing professional to analyze company sales, market findings and competitors to drive growth across trade schemes, pricing, margins and SKU portfolio.

The role covers market intelligence, channel terms and POS merchandising, with a focus on modern trade and general trade economics in North India; strong Hindi is essential to enable effective market working.

Qualifications

Experience in a distributor-led general trade business in North India.
Exposure to modern trade and quick commerce channel economics.
Fluency in Hindi for effective market working.

Responsibilities

Sales analysis and insights to drive growth.
Develop trade schemes and promotional effectiveness.
Define pack-price architecture and SKU portfolio.
Assess channel margins and trade terms.
Plan Point of Sale, merchandising and marketing collateral.
Gather competitive and market intelligence.
Lead new product development marketing and trade.
Conduct market work as needed.

Skills

General Trade experience

Distributor GT experience

Hindi fluency

Modern trade exposure

Quick commerce exposure

Job description

Role & responsibilities

The key responsibility is to create growth via analysis of company sales, market findings & competitors. This is a trade marketing & growth role,

Study and analyse the company's sales performance and the wider market, and convert that analysis into strategies for growth across trade schemes, pricing, margins, SKUs, trade terms and marketing activity.

The role also drives the identification and development of new products from a marketing and trade perspective. It will cover :