Territory Sales Manager

Redbull; Pune District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Red Bull India Private Limited is seeking a proactive Territory Sales Manager to drive financial and trade sales across distributors and towns within the specified geography. You will build strong distributor relationships and implement core sales fundamentals to maximize growth.

The role requires 2–5 years in Sales & Distribution in FMCG, with Horeca channel experience, leadership potential, and strong communication.

Qualifications

• 2-5 years relevant experience in Sales & Distribution in Alco - Bev industry / FMCG.
• Good with Territory management, distributor management, team handling, execution excellence and market development.
• Must have relevant experience in the HORECA channel.
• Basic leadership quality.
• Good communication, planning & presentation skills.
• Analytical ability, logical thinking.
• Passion for the Brand.

Responsibilities

• Responsible for Financial & Trade Sales targets fulfilment for all distributors, towns & geography.
• Set up relationships with distributors to ensure long-term success of Red Bull strategies.
• Implement & align sales fundamentals with distributor & customer; measure and adapt for growth.
• Oversee distributor claims, inventory, warehouse hygiene, automation, and regional reporting.
• Recruit, train, and develop frontline field force; design and review incentive programs.
• Plan and execute marketing-aligned activations and sales drives across channels.
• Ensure outlets are serviced and merchandised monthly per plan; optimize coverage and pricing.
• Drive programs and merchandise across channels; motivate frontline teams.

Skills

Territory management

Distributor management

Team handling

Execution excellence

Market development

Communication skills

Planning & presentation

Analytical thinking

Logical thinking

Passion for the Brand

Education

Graduation / Higher education

Job description

RESPONSIBILITIES

• Responsibility for Financial & Trade Sales targets fulfilment for all distributors, towns & specified geography. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Red Bull strategies. Implement & align the sales fundamentals (Distribution, Prices, Placements, POSM, Promotions, etc.) with distributor & customer. Measure these fundamentals and adapt them to maximize growth potential.
• The TSM is responsible for distributor claims, Inventory management, warehouse hygiene, automation, reporting any development at the distributor end related to the category.
• Recruitment, Training & Development of frontline field force (3rd Party, Distributors) in his area. Develop, propose, execute & review incentivization program for the on key deliverables.
• Plan & execute key marketing aligned activations for the specified geography, Customer in line with set company objective. Align with Field marketing team on sales drives, event sales and activations across channels.
• Ensure all relevant outlets within a specific geography are serviced, merchandised by distributors each month as per agreed sales plan across channels. Develop, implement coverage optimization plan as per the company guidelines. Ensure right pricing across store formats and channel.
• Execute planned programs, promotions & merchandise across customers across channels in the specified geography by guiding and motivating the frontline team across distributors. Drive incentive programs.
• Continuously develop and review guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city and area in total.
• Manage distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with distributor, warehouse & regional logistic team as per company specified standards.
• Maintain hygiene at the distributor warehouse as per regulatory and company specified norms. Timely submission of distributor claims along with proper company approved supporting. Resolving distributor queries if any by coordinating with regional finance.
• Drive alternate channel objective for the geography by getting the distributor and frontline team aligned to the channel requirements.
• Maintain relationship with to accounts across channels eg: Perfect Store, Bull Bars, Contracted accounts and Wholesale to help drive business objectives.

EDUCATION AND QUALIFICATIONS

Graduation / Higher education

Experience

• 2-5 years relevant experience in Sales & Distribution in Alco - Bev industry / FMCG.
• Good with Territory management, distributor management, team handling, execution excellence and market development.
• Must have relevant experience in the HORECA channel.
• Basic leadership quality
• Good communication, planning & presentation skills
• Analytical ability, logical thinking
• Passion for the Brand

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees.

You are also informed that Red Bull India Private Limited ('Red Bull India') will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.