Territory Sales Manager

Red Bull; Muzaffarpur; On-site; INR 500,000 - 800,000; Full time

Job summary

Red Bull India Private Limited is seeking a Territory Sales Manager to drive brand presence and build distribution across a defined distributor area. You will manage distributor relationships and lead field teams to execute pricing, placements, POSM, and promotions, ensuring strong in-store impact and growth in off-take.

The role emphasizes collaboration with field marketing, distributor networks, and frontline teams to achieve sales targets and channel objectives across GT, SST, and On-Premise

Qualifications

• Graduation or higher education
• 2-5 years in FMCG sales experience
• Experience in territory and distributor management
• Experience with GT & SST channels
• Strong communication and planning skills

Responsibilities

• Manage and develop Red Bull business with distributors across the assigned geography
• Drive financial and trade sales targets for distributors and outlets
• Implement distribution, pricing, placements, POSM and promotions with distributors
• Recruit, train and develop frontline field force and distributors' teams
• Plan and execute activations and coverage optimization across channels

Skills

Graduation

FMCG sales

Territory management

Distributor management

Team handling

Execution excellence

Market development

Communication skills

Planning skills

Presentation skills

Analytical thinking

Education

Graduation

Job description

The Territory Sales Manager (TSM) is supposed to manage and develop Red Bull business by building brand/size distribution and in-store marketing impact to maximise potential off-take in a defined geographical Distributor area. The TSM will deal mainly with distributors, as well as priority national & local accounts in Retail and Impulse and On Premise. The purpose is to establish a relationship to implement the sales fundamentals, which drive our business. He is responsible for financial sales, trade sales of respective distributors/towns assigned to him. The TSM is responsible for recruitment, training & development of frontline field force both 3rd party and that of Distributor.

All the responsibilities we’ll trust you with:

Responsibilities

Responsibility for Financial & Trade Sales targets fulfilment for all distributors, towns & specified geography. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Red Bull strategies. Implement & align the sales fundamentals (Distribution, Prices, Placements, POSM, Promotions, etc.) with distributor & customer. Measure these fundamentals and adapt them to maximize growth potential. The TSM is responsible for distributor claims, Inventory management, warehouse hygiene, automation, reporting any development at the distributor end related to the category. Recruitment, Training & Development of frontline field force (3rd Party, Distributors) in his area. Develop, propose, execute & review incentivisation program for the on key deliverables. Plan & execute key marketing aligned activations for the specified geography, Customer in line with set company objective. Align with Field marketing team on sales drives, event sales and activations across channels. Ensure all relevant outlets within a specific geography are serviced, merchandised by distributors each month as per agreed sales plan across channels. Develop, implement coverage optimisation plan as per the company guidelines. Ensure right pricing across store formats and channel. Execute planned programs, promotions & merchandise across customers across channels in the specified geography by guiding and motivating the frontline team across distributors. Drive incentive programs. Continuously develop and review guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city and area in total. Manage distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with distributor, warehouse & regional logistic team as per company specified standards. Maintain hygiene at the distributor warehouse as per regulatory and company specified norms. Timely submission of distributor claims along with proper company approved supporting. Resolving distributor queries if any by coordinating with regional finance. Drive alternate channel objective for the geography by getting the distributor and frontline team aligned to the channel requirements. Maintain relationship with to accounts across channels eg: Perfect Store, Bull Bars, Contracted accounts and Wholesale to help drive business objectives.

Your areas of knowledge and expertise that matter most for this role:

• Education and Qualifications - Graduation / Higher education
• Experience
• FMCG sales experience of 2-5 years
• Good with Territory management, distributor management, team handling, execution excellence and market development. Should have handled distributors and frontline field force.
• Should have experience in General Trade - GT & SST
• Basic leadership quality
• Good communication, planning & presentation skills
• Analytical ability, logical thinking
• Passion for the Brand

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.

Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs.