Territory Sales Manager

Red Bull; Mysuru; On-site; INR 550,000 - 850,000; Full time

Job summary

Red Bull India Private Limited is seeking a Territory Sales Manager to drive distribution, sales and in-store impact across a defined distributor area. You will manage distributors, frontline teams, and local accounts to maximize off-take and implement the Red Bull sales playbook.

The role requires GT experience with strong leadership, analytical skills, and a passion for the brand, delivering planful activations and consistent execution.

Qualifications

• FMCG sales experience in distribution channels is required.
• Experience handling distributors and frontline field force.
• GT/General Trade experience is essential.
• Must show leadership and analytical thinking.
• Demonstrated passion for the Red Bull brand.

Responsibilities

• Achieve financial and trade sales targets for all distributors and towns.
• Build relationships with distributors to ensure long-term strategy.
• Implement sales fundamentals: distribution, pricing, placements, POSM, promotions.
• Recruit, train and develop frontline field force (3rd party and distributor staff).
• Plan marketing activations and coordinate with Field Marketing for activations.
• Ensure outlets are serviced and merchandised monthly; optimize coverage and pricing.

Skills

FMCG sales

Distributor management

General Trade experience

Leadership

Analytical thinking

Brand passion

Education

Graduation

Job description

The Territory Sales Manager (TSM) is supposed to manage and develop Red Bull business by building brand/size distribution and in-store marketing impact to maximise potential off-take in a defined geographical Distributor area. The TSM will deal mainly with distributors, as well as priority national & local accounts in Retail and Impulse and On Premise. The purpose is to establish a relationship to implement the sales fundamentals, which drive our business. He is responsible for financial sales, trade sales of respective distributors/towns assigned to him. The TSM is responsible for recruitment, training & development of frontline field force both 3rd party and that of Distributor.

RESPONSIBILITIES

Responsibility for Financial & Trade Sales targets fulfilment for all distributors, towns & specified geography. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Red Bull strategies. Implement & align the sales fundamentals (Distribution, Prices, Placements, POSM, Promotions, etc.) with distributor & customer. Measure these fundamentals and adapt them to maximize growth potential.

The TSM is responsible for distributor claims, Inventory management, warehouse hygiene, automation, reporting any development at the distributor end related to the category.

Recruitment, Training & Development of frontline field force (3rd Party, Distributors) in his area. Develop, propose, execute & review incentivization program for the on key deliverables.

Plan & execute key marketing aligned activations for the specified geography, Customer in line with set company objective. Align with Field marketing team on sales drives, event sales and activations across channels.

Ensure all relevant outlets within a specific geography are serviced, merchandised by distributors each month as per agreed sales plan across channels. Develop, implement coverage optimization plan as per the company guidelines. Ensure right pricing across store formats and channel.

Execute planned programs, promotions & merchandise across customers across channels in the specified geography by guiding and motivating the frontline team across distributors. Drive incentive programs.

Continuously develop and review guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city and area in total.

Manage distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with distributor, warehouse & regional logistic team as per company specified standards.

Maintain hygiene at the distributor warehouse as per regulatory and company specified norms. Timely submission of distributor claims along with proper company approved supporting. Resolving distributor queries if any by coordinating with regional finance.

Drive alternate channel objective for the geography by getting the distributor and frontline team aligned to the channel requirements.

Maintain relationship with to accounts across channels eg: Perfect Store, Bull Bars, Contracted accounts and Wholesale to help drive business objectives.

Qualifications

Education and Qualifications:Graduation / Higher education

Experience:

• FMCG sales experience of 2-5 years,
• Should have handled distributors and frontline field force.
• Should have experience in General Trade - GT
• Basic leadership quality
• Analytical ability, logical thinking
• Passion for the Brand

Additional Information

You are also informed that Red Bull India Private Limited ('Red Bull India') will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination.