Territory Sales Manager

Redbull; Nagpur District; On-site; INR 600,000 - 900,000; Full time

Job summary

Red Bull is seeking a proactive Territory Sales Manager in Nagpur to drive distributor-based sales, build long-term partnerships, and align pricing, placements and promotions with Red Bull strategies.

You will recruit, train and motivate frontline distributors, plan activations, ensure outlets are merchandised, and manage inventory with regional logistics to maximize growth across channels.

A strong communicator with analytical ability and GT/SST experience will thrive in this role.

Qualifications

• Graduation or higher education is required.
• Experience in FMCG sales and GT/SST is preferred.
• Strong communication, planning and presentation skills.

Responsibilities

• Fulfil financial & trade sales targets for distributors across geography.
• Build relationships with distributors to ensure long-term Red Bull success.
• Set up and align distribution, pricing, placements and promotions with distributors.
• Manage distributor claims, inventory and warehouse hygiene and reporting.
• Recruit, train and develop frontline field force; design incentivization programs.
• Plan and execute marketing-aligned activations across channels.
• Ensure outlets are serviced and merchandised monthly; optimize coverage.
• Drive programs and incentives; monitor distribution and pricing guidelines.
• Maintain distributor inventory and resolve queries with regional finance.

Skills

Territory management

Distributor management

Team handling

Execution excellence

Market development

Communication skills

Planning & presentation

Analytical thinking

Brand passion

Education

Graduation / Higher education

Job description

RESPONSIBILITIES

• Responsibility for Financial & Trade Sales targets fulfilment for all distributors, towns & specified geography. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Red Bull strategies. Implement & align the sales fundamentals (Distribution, Prices, Placements, POSM, Promotions, etc.) with distributor & customer. Measure these fundamentals and adapt them to maximize growth potential.
• The TSM is responsible for distributor claims, Inventory management, warehouse hygiene, automation, reporting any development at the distributor end related to the category.
• Recruitment, Training & Development of frontline field force (3rd Party, Distributors) in his area. Develop, propose, execute & review incentivization program for the on key deliverables.
• Plan & execute key marketing aligned activations for the specified geography, Customer in line with set company objective. Align with Field marketing team on sales drives, event sales and activations across channels.
• Ensure all relevant outlets within a specific geography are serviced, merchandised by distributors each month as per agreed sales plan across channels. Develop, implement coverage optimization plan as per the company guidelines. Ensure right pricing across store formats and channel.
• Execute planned programs, promotions & merchandise across customers across channels in the specified geography by guiding and motivating the frontline team across distributors. Drive incentive programs.
• Continuously develop and review guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city and area in total.
• Manage distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with distributor, warehouse & regional logistic team as per company specified standards.
• Maintain hygiene at the distributor warehouse as per regulatory and company specified norms. Timely submission of distributor claims along with proper company approved supporting. Resolving distributor queries if any by coordinating with regional finance.
• Drive alternate channel objective for the geography by getting the distributor and frontline team aligned to the channel requirements.
• Maintain relationship with to accounts across channels eg: Perfect Store, Bull Bars, Contracted accounts and Wholesale to help drive business objectives.

Education and Qualifications

Education and Qualifications - Graduation / Higher education

Experience

• FMCG sales experience of 2-5 years
• Good with Territory management, distributor management, team handling, execution excellence and market development. Should have handled distributors and frontline field force.
• Should have experience in General Trade - GT & SST
• Basic leadership quality
• Good communication, planning & presentation skills
• Analytical ability, logical thinking
• Passion for the Brand