Territory Sales Manager

REHAU India; Ludhiana; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

REHAU India in Ludhiana is seeking a Territory Sales Manager – OEM & Distribution to develop and manage OEM and distributor business in Ludhiana and surrounding areas. You will expand the dealer network, drive sales targets, and coordinate with architects, consultants and influencers to generate demand.

Role requires 5–10 years of relevant sales experience; MBA in Sales or Marketing preferred; strong relationship-building and negotiation skills are essential.

Qualifications

• 5–10 years of relevant sales experience.
• Experience handling a combination of OEM and Distribution/Dealer sales is strongly preferred.
• MBA in Sales or Marketing will be preferred.
• Background in furniture components or allied industries is advantageous.

Responsibilities

• Develop and implement an effective territory sales strategy for furniture components, including edge bands and related products.
• Manage and grow both OEM and Distribution/Dealer business across the assigned territory.
• Appoint and develop dealers, distributors and channel partners within Ludhiana.
• Generate new business opportunities with OEMs, furniture manufacturers and institutional customers.
• Strengthen relationships with OEMs, dealers and distributors to drive repeat and incremental business.
• Deliver detailed technical presentations and product demonstrations to customers and influencers.
• Prepare commercial proposals, cost estimates and quotations in coordination with internal teams.
• Achieve monthly, quarterly and annual sales targets for the territory.
• Maintain a healthy sales pipeline and submit accurate sales forecasts and reports.

Skills

OEM & Distribution sales

Channel development

Negotiation

Relationship building

Presentation skills

Education

MBA in Sales or Marketing

Graduate degree

Tools

MS Office

Job description

Territory Sales Manager – OEM & Distribution

Location: Ludhiana

Territory Coverage: Punjab, with primary focus on Ludhiana, Bathinda.

Reporting To: Regional/National Sales Manager – Furniture Solutions (FS)

Position Summary

The Territory Sales Manager will be responsible for developing and managing both OEM and Distribution business across Ludhiana. The incumbent will focus on achieving sales targets, expanding the customer and dealer network, developing new markets, strengthening relationships with OEMs and influencers, and ensuring timely collections.

Key Responsibilities

• Develop and implement an effective territory sales strategy for furniture components, including edge bands and related products.


• Manage and grow both OEM and Distribution/Dealer business across the assigned territory.


• Give primary attention to business development in Ludhiana, while also managing opportunities across Ludhiana.


• Identify, appoint and develop dealers, distributors and channel partners within the territory.


• Generate new business opportunities by identifying prospective OEMs, furniture manufacturers, modular furniture companies and other institutional customers.


• Strengthen relationships with existing OEM customers, dealers and distributors to drive repeat and incremental business.


• Work closely with architects, consultants, engineers, designers, contractors and other influencers to generate demand.


• Conduct regular market visits to understand customer requirements, buying patterns, competitor activities and emerging industry trends.


• Deliver detailed technical presentations and product demonstrations to customers, channel partners and influencers.


• Prepare commercial proposals, cost estimates and quotations in coordination with relevant internal teams.


• Drive both primary and secondary sales by working closely with dealers, distributors, OEMs and influencers.


• Achieve monthly, quarterly and annual sales targets for the assigned territory.


• Maintain a healthy sales pipeline and submit accurate sales forecasts, visit reports and monthly sales reports.


• Organize and participate in product presentations, dealer meets, trade shows and industry events.


• Develop new markets while ensuring effective servicing and retention of existing customers.


• Monitor competitor activities and maintain an updated SWOT profile of key customers and competitors.


• Support effective credit management and ensure timely collection of outstanding payments.


• Ensure the timely collection of applicable statutory documents from customers.


• Coordinate the handling and settlement of customer claims.


• Implement the company’s sales and marketing initiatives across the assigned territory.


• Ensure that all sales processes, documentation and reporting requirements are properly maintained.


• Lead and guide Sales Executives or Area Sales Managers, wherever applicable.

Candidate Profile

Qualification:

• Graduate in any discipline.


• MBA in Sales or Marketing will be preferred.

Experience:

• 5–10 years of relevant sales experience.


• Experience in handling a combination of OEM and Distribution/Dealer sales is strongly preferred.


• Candidates should have experience in furniture components or allied industries such as:


• Hardware


• Laminates


• Plywood and boards


• Particle boards


• Adhesives


• Edge bands


• Furniture fittings and accessories


• Existing relationships with OEMs, dealers, distributors, furniture manufacturers, architects and other industry influencers will be an advantage.

Key Competencies

• Strong understanding of OEM and Distribution sales.


• Proven ability to develop new markets and channel networks.


• Strong relationship-building and negotiation capabilities.


• Aggressive, result-oriented and productive approach to sales.


• Excellent interpersonal and communication skills.


• Strong technical presentation and product-demonstration skills.


• Sound analytical and problem-solving abilities.


• Good commercial understanding and credit-management skills.


• Effective planning, organization and territory-management skills.


• Ability to handle multiple priorities and work independently.


• Proficiency in MS Office, including Word, Excel, Outlook and PowerPoint.

Personal Characteristics

• Self-starter with a high level of energy and drive.


• Strong ownership and accountability.


• Customer-focused and commercially oriented.


• Proactive, disciplined and capable of working in a competitive sales environment.