Technology Specialist - Adobe Target Implementation

EY; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

EY India is seeking an experienced Adobe Target Specialist to lead experimentation initiatives and deliver data-driven personalization. You will work with cross-functional teams to design, implement, and optimize A/B tests across web platforms, ensuring accurate analytics and scalable solutions.

Ideal candidates bring 7–11 years of hands-on experience with Adobe Target, WebSDK, and modern front-end technologies, along with strong collaboration, problem-solving, and stakeholder management skills.

Qualifications

• 7–11 years of experience in Adobe Target implementation and experimentation.
• WebSDK exposure is mandatory.
• Proficient in JavaScript (ES6+), HTML5, CSS3.
• Strong debugging of client-side implementations using browser tools and network Requests.
• Expert in A/B testing and personalization with SPA data layers and XDM.
• Experience with enterprise analytics and customer experience optimization.
• Familiar with Agile/Scrum and collaboration.
• Strong analytical and communication skills with stakeholder management.

Responsibilities

• Design, develop, and implement A/B tests, MVT, XT, and personalization activities using Adobe Target.
• Develop custom Adobe Target activities using JavaScript, HTML, and CSS.
• Implement and validate audience targeting strategies and personalization experiences.
• Collaborate with business stakeholders, product owners, analysts, and developers to translate experimentation requirements into scalable solutions.
• Ensure experimentation activities adhere to performance, accessibility, and governance standards.

Skills

Adobe Target

JavaScript ES6+

HTML5

CSS3

A/B testing

Personalization

SPA data layer

XDM schemas

Analytics

Stakeholder management

Education

B.E./B.Tech

Adobe Target Certification

Masters/MBA/MCA

Tools

Adobe Launch

WebSDK

Job description

Job Description:

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

Required Qualifications

• Experience around 7 to 11 years, in Adobe Target implementation and experimentation along with Launch, Tagging, Analytics & Adobe Experience platform - WebSDK.
• WebSDK exposure is mandatory.
• Proficiency in JavaScript (ES6+), HTML5, CSS3
• Strong experience in debugging client-side implementations, working with Browser developer tools, debugging frameworks and network requests.
• Expert level in implementing and troubleshooting A/B testing and personalization solutions with strong understanding of Single Page Applications (SPA) data layers, XDM schemas, event-driven tracking architectures.
• Experience with enterprise digital analytics and customer experience optimization programs.
• Exposure to Agile/Scrum, product development methodologies with a strong trait of collaboration
• Strong analytical and problem-solving skills with excellent communication and stakeholder management abilities.

Preferred Educational Qualifications

• B.E. / B. Tech
• Certification in Adobe Stack / Adobe Target Preferred
• Masters/ MBA / MCA would be an added advantage.

Adobe Target & Experimentation

• Design, develop, and implement A/B tests, Multivariate Tests (MVT), Experience Targeting (XT), and Personalization activities using Adobe Target.
• Evaluate experimentation requirements and determine the technical feasibility of implementation.
• Develop custom Adobe Target activities using JavaScript, HTML, and CSS.
• Implement and validate audience targeting strategies and personalization experiences.
• Collaborate with business stakeholders, product owners, analysts, and developers to translate experimentation requirements into scalable solutions.
• Ensure experimentation activities adhere to performance, accessibility, and governance standards.

Technical Development

• Develop and modify front-end experiences using JavaScript, HTML, and CSS.
• Create custom scripts and solutions to support complex experimentation scenarios.
• Troubleshoot and resolve implementation issues related to Adobe Target activities.
• Validate experiment execution across browsers, devices, and environments.
• Work closely with development teams to implement server-side and client-side experimentation solutions.

Debugging & Troubleshooting

• Perform deep-dive debugging of Adobe Target implementations and experiment delivery issues.
• Analyze activity qualification, audience membership, mbox requests, profile scripts, and offer rendering issues.
• Investigate tracking discrepancies and identify root causes affecting experiment performance.
• Support production troubleshooting and incident resolution related to experimentation deployments.
• Utilize browser developer tools, Adobe Experience Platform Debugger, and network analysis tools for issue investigation.

Analytics & Tagging Collaboration

• Partner with analytics teams to ensure experiments are measured correctly.
• Validate experiment data collection and reporting accuracy.
• Support integration between Adobe Target and Adobe Analytics.
• Collaborate on Web SDK and Adobe Launch implementations to enable experimentation and measurement.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.