Technology Specialist - Adobe Target Implementation

Ernst & Young Advisory Services Sdn Bhd; Mumbai; Remote; INR 2,500,000 - 4,200,000; Full time

Job summary

EY is seeking a Technology Specialist to lead Adobe Target implementation and experimentation initiatives in India. You will drive client-focused optimization through targeted experiments, personalization, and analytics-aligned measurement across web platforms.

The role requires 7–11 years of hands-on Adobe Target experience, strong SPA data layer expertise, and collaboration with product owners and development teams in an Agile setting.

Qualifications

• 7–11 years of experience in Adobe Target implementation and experimentation.
• WebSDK exposure is mandatory.
• Strong understanding of SPA data layers, XDM schemas, and event-driven tracking architectures.
• Experience with enterprise digital analytics and customer experience optimization programs.
• Exposure to Agile/Scrum, product development methodologies with strong collaboration.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Create and troubleshoot Adobe Target implementations and experiments.
• Collaborate with development teams to implement server-side and client-side experimentation solutions.
• Validate audience targeting, profiling, and offer rendering across surfaces.
• Partner with analytics teams to ensure experiments are measured correctly.

Skills

Adobe Target

A/B testing

Personalization

WebSDK

Data layers

Adobe Launch

Education

B.E./B.Tech

MBA/MCA advantage

Job description

Technology Specialist - Adobe Target Implementation

Other locations: Anywhere in Country

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

Required Qualifications

• Experience around 7 to 11 years, in Adobe Target implementation and experimentation along with Launch, Tagging, Analytics & Adobe Experience platform – WebSDK.
• WebSDK exposure is mandatory.
• Expert level in implementing and troubleshooting A/B testing and personalization solutions with strong understanding of Single Page Applications (SPA) data layers, XDM schemas, event-driven tracking architectures.
• Experience with enterprise digital analytics and customer experience optimization programs.
• Exposure to Agile/Scrum, product development methodologies with a strong trait of collaboration
• Strong analytical and problem-solving skills with excellent communication and stakeholder management abilities.

Preferred Educational Qualifications

• B.E. / B. Tech
• Masters/ MBA / MCA would be an added advantage.
• Design, develop, and implement A/B tests, Multivariate Tests (MVT), Experience Targeting (XT), and Personalization activities using Adobe Target.
• Evaluate experimentation requirements and determine the technical feasibility of implementation.
• Implement and validate audience targeting strategies and personalization experiences.
• Collaborate with business stakeholders, product owners, analysts, and developers to translate experimentation requirements into scalable solutions.
• Ensure experimentation activities adhere to performance, accessibility, and governance standards.

Technical Development

• Create custom scripts and solutions to support complex experimentation scenarios.
• Troubleshoot and resolve implementation issues related to Adobe Target activities.
• Work closely with development teams to implement server-side and client-side experimentation solutions.
• Perform deep-dive debugging of Adobe Target implementations and experiment delivery issues.
• Analyze activity qualification, audience membership, mbox requests, profile scripts, and offer rendering issues.
• Investigate tracking discrepancies and identify root causes affecting experiment performance.
• Support production troubleshooting and incident resolution related to experimentation deployments.
• Partner with analytics teams to ensure experiments are measured correctly.
• Validate experiment data collection and reporting accuracy.
• Support integration between Adobe Target and Adobe Analytics.
• Collaborate on Web SDK and Adobe Launch implementations to enable experimentation and measurement.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.