OMKAAR ENERGY SOLUTIONS Pvt. Ltd.
Job Title :Technical Sales Engineer
Department: Sales & Marketing
Reports To: Technical Sales Manager / Head Sales
Location: India (with travel to client sites)
Employment Type: Full-time
1. Role Definition
The Technical Sales Engineer is responsible for supporting the sales team with technical expertise across the full sales cycle from pre-sales engagement and solution design through to sales closure and post-sales support. The role bridges the gap between engineering/product teams and customers, ensuring that technical solutions are accurately understood, positioned, and delivered to meet client requirements.
2. Key Responsibilities
2.1 Marketing & Lead Generation
- Generate new leads through cold calls, walk-ins, and industry exhibitions.
- Prepare sales and marketing collateral, and technical product datasheets.
- Track industry trends, policy changes, competitor offerings, and emerging technologies.
- Relay customer feedback and market insights to product and marketing terms.
- Support technical sales presentations and promotional campaigns.
- Represent the company and its products at industry events.
2.2 Pre-sales Engineering
- Engage Sales Qualified Leads (SQLs) via calls, web meetings, and in-person visits.
- Understand customer requirements and map the decision-making process for each account.
- Demonstrate and explain technical products and solutions to prospective clients.
- Prepare techno-commercial proposals in coordination with R&D and internal teams. Conduct technical site surveys and consultations to design tailored solutions.
- Handle NDAs, RFIs, RFPs, and RFQs from clients.
- Provide first-level technical support to R&D and address client technical queries.
2.3 Sales Closure & Reporting
- Support achievement of monthly, quarterly, and annual sales targets.
- Maintain accurate and timely CRM updates, lead trackers, and activity reports.
- Share minutes of meetings (MoM) with clients on the same day.
2.4 Post-Sales Support
- Assist with training, commissioning, and integration for onboarded clients.
- Provide troubleshooting and ongoing technical assistance.
- Collect client feedback and referrals to support continuous improvement.
2.5 Cross-functional Collaboration
- Coordinate with R&D, Operations, and Accounts teams on customer requirements.
- Act as a liaison between customers and internal technical teams.
- Support timely resolution of customer issues and on-time deliveries as per PO.
3. Required Skills & Qualifications
- Bachelor's degree in Engineering (Electrical / Electronics / Mechanical or related field).
- 4 years of experience in technical sales, pre-sales, or application engineering (energy/industrial sector preferred).
- Strong understanding of technical products with the ability to translate features into customer value.
- Excellent communication, presentation, and client-relationship skills.
- Working knowledge of CRM tools and MS Office / reporting systems.
- Willingness to travel extensively within India for client engagements.
- Self-driven, target-oriented, and comfortable working across cross-functional teams.
4. Key Performance Indicators (KPIs)
- Number of qualified leads generated and converted.
- Sales targets achieved (monthly / quarterly / annual).
- Tunaround time on technical proposals and client queries.
- Client satisfaction and retention / referral rate.
- Timeliness and accuracy of CRM and activity reporting.