Team Lead - SEO Analyst

Nist Global

Chennai

On-site

INR 800,000 - 1,300,000

Full time

6 days ago

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Job summary

Nist Global in Chennai, India, is seeking an experienced SEO lead to develop and execute comprehensive strategies that drive organic growth and qualified leads. You will manage on-page, off-page, technical SEO, content optimization, and internal linking across WordPress-powered sites.

You will monitor performance with GA4, Search Console and Looker Studio, conduct regular audits, and collaborate with teams to improve content, UX and CRO.

Qualifications

8+ years of hands-on SEO and digital marketing experience.
Proven experience in improving organic traffic, keyword rankings and search visibility.
Strong understanding of Google's search algorithms and SEO best practices.
Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog or similar.

Responsibilities

Develop and execute comprehensive SEO strategies to improve organic traffic, visibility, rankings, and leads.
Handle on-page, off-page, technical SEO, keyword research, competitor analysis, content optimization, and internal linking.
Conduct regular website SEO audits to resolve technical issues and improve site health.
Optimize site structure, page speed, Core Web Vitals, mobile responsiveness and user experience.
Develop and implement content strategies focused on organic search growth (blogs, landing pages, case studies).
Manage website content and SEO optimization using WordPress.
Build quality backlinks via ethical link-building, guest posting and digital PR.
Monitor organic search performance using GA4, Search Console, Looker Studio and other SEO tools.
Track rankings, traffic, impressions, clicks, CTR, conversions and leads.
Implement Local SEO to boost location-based visibility where relevant.
Explore AI SEO, GEO/AEO and Answer Engine Optimization strategies.
Collaborate with internal teams to improve content, lead quality and conversion rates.
Support CRO initiatives, landing page improvements and UX enhancements.
Explore AI tools to enhance SEO research and content planning.

Skills

SEO strategy

Technical SEO

On-page SEO

Off-page SEO

Keyword research

Link building

Content marketing

Lead generation

CRO

HTML/CSS/JS/PHP (basic)

Local SEO

GEO/AEO

WordPress

GA4

Google Search Console

Looker Studio

Tools

WordPress

SEMrush

Ahrefs

Screaming Frog

GA4

Google Search Console

Looker Studio

Job description

Role & responsibilities:

Develop and execute comprehensive SEO strategies to improve organic traffic, search visibility, keyword rankings, and qualified leads.
Handle on-page SEO, off-page SEO, technical SEO, keyword research, competitor analysis, content optimization, and internal linking.
Conduct regular website SEO audits to identify and resolve technical issues, improve website health, and enhance search engine performance.
Optimize website structure, page speed, Core Web Vitals, mobile responsiveness, and overall user experience.
Develop and implement content strategies focused on organic search growth, including blogs, service pages, landing pages, case studies, and website content.
Manage website content and SEO optimization using WordPress.
Build quality backlinks through ethical link-building strategies, guest posting, and digital PR activities.
Monitor and analyze organic search performance using Google Analytics 4 (GA4), Google Search Console, Looker Studio, and other SEO tools.
Track keyword rankings, organic traffic, impressions, clicks, CTR, conversions, and lead generation performance.
Implement Local SEO strategies to improve location-based search visibility wherever relevant.
Explore and implement emerging strategies in AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
Work with internal teams to improve website content, organic lead quality, and conversion rates.
Support Conversion Rate Optimization (CRO) initiatives, landing page improvements, and website UX enhancements.
Explore AI tools and marketing automation to improve SEO research, content planning, and digital marketing efficiency.
Possess basic knowledge of HTML, CSS, JavaScript, and PHP for website optimization and technical SEO implementation.

Preferred candidate profile:

46 years of hands-on experience in SEO and digital marketing.
Proven experience in improving organic traffic, keyword rankings, and search engine visibility.
Strong understanding of Google's search algorithms, SEO best practices, and organic growth strategies.
Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
Excellent analytical, communication, and content optimization skills.