Team Lead Paid Media Social

Nians; Gurugram District; Hybrid; INR 800,000 - 1,800,000; Full time

Benefits offered by this job

Flexible hours

5-day work week

Yearly appraisals

Work-life balance breaks

Job summary

Nians is seeking a strategic Social Media Manager – Paid Media to lead paid social initiatives and drive measurable marketing results. The role demands translating business goals into high-impact campaigns while coordinating with content, creative, product, and sales teams.

You will guide media planning, optimize campaigns for ROI, and stay ahead of platform changes to maintain a competitive edge. The position emphasizes leadership and data-driven decision making.

Qualifications

• 4-5 years of experience in paid social media, including at least 2 years in a leadership role.
• Strong expertise in strategy, execution, and optimization across major platforms.
• Advanced knowledge of audience segmentation, targeting, and media planning.

Responsibilities

• Lead Paid Social Strategy: develop, manage, and scale paid social media strategies.
• Campaign Oversight: execute paid campaigns across Meta, LinkedIn, Twitter, Pinterest, and emerging channels.
• Team & Stakeholder Collaboration: align paid social with brand strategy and customer journey.
• Data-Driven Decision Making: analyze performance data, derive insights, and present ROI-focused reports.
• Creative Direction: guide on-brand ad creatives that engage and convert audiences.
• Market Intelligence: monitor industry trends and adjust strategy accordingly.
• Budget Management: oversee budgets and optimize spend across platforms.
• Leadership & Innovation: identify opportunities for paid social improvements.

Skills

Paid social strategy

Campaign optimization

Cross-functional collaboration

Analytics & reporting

Presentation skills

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Twitter Ads

Job description

Job Description:

We are looking for a strategic and performance-focused Social Media Manager – Paid Media to lead our paid social initiatives and contribute to overall marketing success. This role is ideal for an experienced digital marketer who can translate business goals into high-impact paid social campaigns and lead cross-functional collaboration to drive measurable results.

ROLES & RESPONSIBILITIES:

1. Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
2. Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
3. Team & Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
4. Data-Driven Decision Making: Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present clear reports and strategic recommendations to senior leadership.
5. Creative Direction: Guide the development of compelling, on-brand ad creatives—both visual and copy that engage and convert targeted audience segments.
6. Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
7. Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
8. Leadership & Innovation: Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.

REQUIREMENTS:

1. 4-5 years of experience in paid social media, with at least 2 years in a leadership or managerial role.
2. Strong expertise in campaign strategy, execution, and optimization across all major platforms.
3. Advanced knowledge of audience segmentation, targeting, and media planning.
4. Experience working with tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and analytics platforms.
5. Proven ability to lead cross-functional initiatives and manage stakeholders effectively.
6. Strong analytical, reporting, and presentation skills.
7. A proactive, results-oriented mindset with high attention to detail and creative acumen.

BENEFITS

1. Competitive salary package commensurate with skills and experience.
2. Opportunities for professional development and training to foster continuous growth.
3. Collaborative and supportive work environment that values innovation and creativity.
4. Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

Job Openings: 3