Strategic Account Manager

Wirality Media Pvt. Ltd.; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Wirality Media Pvt. Ltd. is seeking a social-first Account Strategist who combines management-consultant precision with hands-on experience in digital platforms.

You will diagnose business problems, challenge briefs, develop social strategies, translate them into calendars, and lead the delivery team across multiple social retainers. You will own a portfolio of up to five social retainers, partner with a senior creative lead, and discuss client priorities, 90-day plans, and bottlenecks.

Qualifications

• 4-6 years of relevant experience across digital/social strategy, client leadership, account management or adjacent roles.
• Demonstrable social-first expertise and the ability to explain why specific formats, platform choices and distribution approaches work.
• A consulting mindset: structured problem definition, clear hypotheses, research discipline, evidence-led recommendations and persuasive storytelling.
• Experience developing and implementing social plans—not just creating presentations or managing calendars.
• Advanced comfort with analytics and measurement, including the distinction between content performance, distribution performance and business outcomes.
• Strong client communication, relationship-building and constructive challenge; confidence without unnecessary confrontation.
• Commercial awareness and operational discipline across simultaneous accounts, deadlines, creative teams and competing priorities.
• Ability and willingness to train junior colleagues and thrive in the pace, ambiguity and collaboration of agency life.

Responsibilities

• Own strategic relevance, client understanding and account delivery; the creative counterpart owns creative craft and execution quality.
• Routine BAU work is jointly approved by the Account Manager and Creative Lead under the Social Protocol.
• Escalate major client, reputation, commercial or delivery risks at the appropriate time.
• Work with the broader Pod to maintain day-to-day delivery while ensuring each account has a credible quarterly direction.
• Lead diverse tasks from diagnosis to strategy, calendar planning, and delivery oversight.
• Coach Account Executives and foster independent, reliable execution.

Skills

Digital strategy

Account leadership

Client management

Analytics

Communication

Strategic thinking

Job description

About Us

A new breed of agency that is independent, brave, and growth-driven.

We believe brands and consumers are connected by the internet - a living, breathing bridge of cultural conversations. We operate on this bridge, helping brands stay relevant by sparking meaningful, creative, and measurable interactions.

Our approach? ART x MATH. By blending creativity with media intelligence, we deliver ideas that not only inspire but also drive ROI.

Being an independent agency means we have the freedom to be bold, break convention, and pivot quickly, exactly what it takes to win in today's ever-changing market.

About The Role

We are looking for a social-first Account Strategist who combines the rigour of a management consultant with deep, practical expertise in digital platforms and the ability to run accounts end to end. This is not a coordination-only client servicing role.

You will diagnose business and communication problems, challenge briefs constructively, develop social strategies independently, translate them into calendars and lead the team responsible for delivery.

You will be the strategic and operational owner of a portfolio of up to five social retainers, partnering with a senior creative lead who owns creative craft. You should be equally comfortable discussing a client's business priorities, analyzing audience retention on a reel, presenting a 90-day plan and fixing a delivery bottleneck.

What You Will Own

• Client and business diagnosis: understand objectives, audiences, category dynamics, competitors, brand constraints and the real problem behind a brief; ask the difficult questions before recommending content.
• Social strategy: independently audit social presence, develop hypotheses, conduct platform/category research, define audience and content strategy, build quarterly roadmaps and recommend channel roles and success measures.
• Platform leadership: bring deep expertise in Instagram first, followed by LinkedIn, YouTube, Facebook and
• Reddit; stay current on formats, discovery, audience behaviour, content mechanics and community dynamics.
• Content planning: lead monthly planning, content pillars, platform-specific calendars, briefs, topical opportunities and campaign recommendations; translate strategic choices into work the creative team can execute.
• Performance and experimentation: use advanced platform analytics, audience cohorts, retention, watch time, engagement quality, funnels, attribution limitations, testing and ROI frameworks to recommend improvements.
• Distribution thinking: consider creator collaborations, influencer amplification, community-page seeding, social listening, digital PR and paid amplification when relevant to the business objective.
• Account operations: own scope, milestone plans, calendar lock dates, resourcing requests, approvals,publishing readiness, reporting, client feedback, revisions, escalations and delivery quality.
• Commercial stewardship: understand retainer economics, utilization, profitability, scope creep and opportunities for expansion; partner with Priyanka on pricing and significant commercial decisions.
• Team leadership: manage, coach and develop Account Executives; delegate tracking without delegating accountability; build a team capable of independent, reliable execution.
• Client advisory: develop trusted relationships, lead routine strategic conversations and constructively challenge weak briefs. Co-lead major reviews, sensitive client conversations and high-stakes presentations with Head of Business and Director of Business Development

Decision rights and collaboration

• Own strategic relevance, client understanding and account delivery; the creative counterpart owns creative craft and execution quality.
• Routine BAU work is jointly approved by the Account Manager and Creative Lead under the Social Protocol. Neither party overrides the other unilaterally.
• Where the two disagree, resolve through evidence and discussion; esc…
• Escalate major client, reputation, commercial or delivery risks at the appropriate time rather than either hiding problems or involving leadership in routine work.
• Work with the broader Pod to maintain day-to-day delivery while ensuring each account has a credible quarterly direction.

What You Should Bring

• 4-6 years of relevant experience across digital/social strategy, client leadership, account management or adjacent roles; agency experience is useful but not mandatory.
• Demonstrable social-first expertise and the ability to explain why specific formats, platform choices and distribution approaches work.
• A consulting mindset: structured problem definition, clear hypotheses, research discipline, evidence-led recommendations and persuasive storytelling.
• Experience developing and implementing social plans—not just creating presentations or managing calendars.
• Advanced comfort with analytics and measurement, including the distinction between content performance, distribution performance and business outcomes.
• Strong client communication, relationship-building and constructive challenge; confidence without unnecessary confrontation.
• Commercial awareness and operational discipline across simultaneous accounts, deadlines, creative teams and competing priorities.
• Ability and willingness to train junior colleagues and thrive in the pace, ambiguity and collaboration of agency life.

How Success Will Be Evaluated

Performance will be measured against Wirality's Account Manager KRAs and the Social Protocol, with particular emphasis on:

• Quality and effectiveness of quarterly strategies and monthly content plans.
• Client satisfaction, retention, relationship quality and strength of recommendations.
• On-time delivery, planning reliability, scope control and account commercial health.
• Measurable platform learning, experimentation and performance improvement.
• Quality of AE development, cross-functional collaboration and reduction in preventable senior escalations.
• Contribution to proactive opportunities and innovation across the account portfolio.

Growth opportunity

The intended progression is Cluster Head - Strategy. Promotion is performance-based: the individual should consistently meet the existing Account Manager KRAs with ease and demonstrate performance approximately 20% beyond the expected standard, alongside clear evidence that they can lead others and manage a wider strategic remit. This is not a time-bound promotion promise.

What This Role Is Not

This is not a role for someone whose primary strength is following up with designers, passing on client feedback or producing generic calendars. We need a strategic advisor who also takes ownership of execution—and who can help make the Pod less dependent on senior management for routineSkills: digital,communication,strategy