Store Manager-Jaipur

Firefly Diamonds; Jaipur; On-site; INR 400,000 - 700,000; Full time

Job summary

Firefly Diamonds in Jaipur is seeking a Store Manager/Assistant Store Manager to lead the store team, drive sales, and uphold the brand's reputation. You will oversee operations, merchandising, inventory, and security while coaching Jewellery Design Consultants and junior staff.

The role emphasizes sales leadership, customer service excellence, and data-driven CRM management to build lasting customer relationships.

Responsibilities

• Sales: Achieve and exceed monthly and annual sales targets.
• Sales efficiency: Maximize sales conversion rate (sales/visitors) and ATV.
• Product focus: Drive sales of best-selling items and Firefly Sparkle Plan (FSP).
• Customer experience: Ensure excellent service and a welcoming store environment; maintain high CSAT and NPS; handle objections/returns; manage CRM data and relationships.

Job description

Position Overview:

We are seeking a highly motivated and experienced individuals to lead our team as a Store Manager/Assistant Store Manager. The ideal candidate will demonstrate strong leadership abilities, excellent organizational skills, and a passion for delivering unparalleled service to our valued customers. As a key member of our management team, the Store Manager will play a pivotal role in driving sales, maximizing profitability, and upholding the reputation of our brand.

Responsibilities:

1. Sales Performance and Revenue Generation
   • Achieve and exceed monthly and annual sales targets for the store.
   • Maximize sales conversion rate (Number of Sales / Number of Visitors).
   • Increase the average transaction value (ATV).
   • Drive sales of best-selling products and high-value items (e.g., engagement rings, Firefly Studio custom pieces).
   • Promote and monitor the sales of Firefly Sparkle Plan (FSP).
2. Customer Experience and Service
   • Ensure excellent customer service and a welcoming store environment.
   • Maintain high levels of customer satisfaction (CSAT) and Net Promoter Score (NPS).
   • Effectively handle customer objections, concerns, and returns.
   • Manage customer data and ensure accurate CRM records.
   • Drive repeat customer business and build long-term customer relationships.
3. Store Operations and Management
   • Oversee all aspects of store operations, including opening and closing procedures, visual merchandising, and inventory management.
   • Ensure that the store is clean, organized, and visually appealing.
   • Manage and minimize inventory shrinkage.
   • Implement and maintain security procedures to protect the store, staff, and merchandise.
   • Handle cash and other transactions accurately and efficiently.
4. Team Leadership and Development
   • Recruit, train, and supervise store staff, including Jewellery Design Consultants (JDCs) and junior staff.
   • Conduct daily and weekly team meetings to discuss sales targets, product knowledge, and customer service.
   • Motivate and coach team members to achieve sales goals and provide excellent customer service.
   • Foster a positive, collaborative, and inclusive work environment.
   • Manage staff schedules and ensure adequate coverage.
5. Product Knowledge and Promotion
   • Maintain in-depth knowledge of lab-grown diamonds, Firefly products, and industry trends.
   • Educate customers on the features and benefits of lab-grown diamonds, emphasizing their ethical and environmental advantages.
   • Effectively showcase and present jewelry to customers, highlighting key selling points and craftsmanship.
   • Implement visual merchandising strategies to maximize product visibility and drive sales.