About Us
Curefit Healthcare Pvt Ltd, founded in 2016, is India's leading fitness and wellness company. Cult Hardlines Stores offer a premium range of fitness equipment and wellness products designed for home and commercial use. Our portfolio includes massage chairs, exercise bikes, treadmills, strength equipment, gym accessories, recovery products, and fitness essentials. We are committed to helping customers build healthier lifestyles through expert guidance and world-class products.
Job Summary
We are looking for a customer-focused and business-driven Store Manager to lead operations at our Hardlines Retail Store. The Store Manager will be responsible for driving sales, managing store operations, leading the team, and delivering an exceptional customer experience. The ideal candidate should have experience in retail sales of fitness equipment, electronics, furniture, consumer durables, sports equipment, or lifestyle products.
Key Responsibilities
1. Store Operations
- Manage end-to-end store operations and daily business activities.
- Ensure smooth opening and closing of the store.
- Maintain VM standards, store hygiene, and premium product displays.
- Ensure all equipment is clean, functional, and ready for customer demonstrations.
- Coordinate installation and after-sales service with internal teams.
2. Sales & Business Development
- Achieve monthly sales and revenue targets.
- Drive sales of massage chairs, exercise cycles, treadmills, strength equipment, gym accessories, and wellness products.
- Understand customer fitness and wellness requirements and recommend suitable products.
- Demonstrate product features, benefits, and usage effectively.
- Increase average bill value through upselling and cross-selling of accessories, warranties, and complementary products.
- Generate repeat business through customer relationship management.
3. Customer Experience
- Deliver a premium in-store buying experience.
- Conduct live product demonstrations for customers.
- Educate customers about product specifications, features, maintenance, and warranty.
- Resolve customer concerns professionally.
- Ensure high customer satisfaction and post-purchase support.
4. Team Leadership
- Recruit, train, and coach store associates.
- Develop product knowledge and selling skills within the team.
- Conduct daily sales briefings and performance reviews.
- Prepare staff rosters and manage attendance.
- Build a high-performance sales culture.
5. Inventory & Asset Management
- Maintain inventory accuracy through regular stock audits.
- Ensure availability of display units and warehouse stock.
- Monitor inward and outward movement of equipment.
- Prevent stock loss and ensure proper handling of high-value products.
- Coordinate with warehouse and logistics teams for timely replenishment.
6. Compliance & Reporting
- Ensure compliance with company policies and retail SOPs.
- Maintain sales reports, stock reports, and daily business MIS.
- Coordinate with Operations, Supply Chain, Finance, HR, and Service teams.
- Ensure store safety and operational compliance.
Eligibility Criteria
- Bachelor's Degree in any discipline.
- 35 years of retail experience.
- Minimum 1-2 years as a Store Manager or Assistant Store Manager.
- Experience in Fitness Equipment, Consumer Durables, Electronics, Sports Retail, Furniture, Home Appliances, or Lifestyle Retail preferred.
- Strong understanding of consultative selling and customer engagement.