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Engagement Type
- Equity-only role (no fixed pay initially)
- Part-time, flexible, remote
- Long-term association (advisory with execution support)
About The Role
We are building multiple initiatives across food, wellness, healthcare, and education, starting with Kefilo, a structured kitchen & meal‑solution ecosystem. We are looking for a Startup Advisor who has built, scaled, or advised early‑stage ventures and can act as a thinking partner to the founder, especially during 0→1 and 1→10 phases.
This is not a decorative advisory role. The advisor is expected to shape strategy, challenge assumptions, unlock growth paths, and guide execution decisions.
Key Responsibilities
Strategy & Business Model
- Review and refine business models, pricing, and positioning
- Help stress‑test assumptions and identify scalability risks
- Guide prioritisation across products, services, and markets
Go‑to‑Market & Growth
- Advise on customer acquisition without heavy ad dependency
- Support B2B partnerships, ecosystem plays, and community‑led growth
- Help structure pilots, experiments, and validation frameworks
Product & Systems Thinking
- Provide feedback on product‑market fit and user experience
- Guide creation of defensible moats (systems, IP, proprietary processes)
- Help avoid commoditisation in service‑led businesses
Founder Support
- Act as a sounding board for key decisions
- Bring pattern recognition from past startups or advisory experience
- Provide honest, high‑signal feedback (not surface‑level motivation)
Ideal Profile
- 8+ years of experience as a founder, cofounder, early employee, or startup advisor
- Experience in consumer brands, food/wellness, healthcare, or services‑led startups is a strong plus
- Strong understanding of 0–1 building, early traction, and resource‑constrained growth
- Comfortable with ambiguity and hands‑on strategic involvement
- Long‑term mindset aligned with equity value creation
Equity Structure (High‑Level)
- Equity‑based compensation aligned with contribution and involvement
- Equity finalised after mutual alignment and defined scope
- Vesting structure to ensure long‑term commitment
- Opportunity to grow into a board‑level or strategic partner role over time
Why This Role is Meaningful
- Opportunity to shape ventures at a very early stage
- Founder‑driven, vision‑led ecosystem with multiple verticals
- Real influence on decisions, not just advisory calls
- Long‑term upside through equity, not short‑term consulting fees
How to Engage
If you enjoy building from first principles, advising founders closely, and creating long‑term value through equity, we’d like to explore alignment.
Skills: startup advisor,strategy,building