Sr. VP Digital Marketing

StudyMEDIC Pakistan Collision Co; Thrissur; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

StudyMEDIC Pakistan Collision Co seeks a Sr. VP Digital Marketing in Thrissur with 10+ years of marketing leadership to drive B2B and B2C campaigns. A strong background in PR, analytics and data-led marketing is required, along with proven management of 20+ staff.

An MBA in Marketing or related field is preferred. Strong strategic thinking, cross-functional collaboration, and cultural market insight are essential for scaling operations in India and abroad.

Qualifications

• Master's degree in business administration, marketing or related field.
• 10+ years marketing experience, including 5+ years in senior leadership.
• Experience managing 20+ marketing, branding, and creative staff.
• Proven track record across B2B and B2C campaigns.
• Strong understanding of Indian and international consumer markets.
• Skills in PR, business development, customer experience, analytics and data-led marketing.
• Strong leadership and mentorship abilities.
• Excellent communication and interpersonal skills.
• Experience with marketing tools for market research, data analytics, website development, branding, visual communication, and PR.

Skills

MBA in Marketing

10+ years marketing

5+ years leadership

Marketing campaigns (B2B/B2C)

India & international markets

Public relations

Business development

Customer experience

Analytics

Data-driven marketing

Team leadership

Communication

Analytics & problem solving

Market research tools

Data analytics tools

Website development tools

Product branding

Visual communication software

Written communication

Public relations tools

Education

MBA in Marketing

Bachelor's degree in Marketing or related field

Masters Degree in Business Administration, Marketing or equivalent

Job description

Role Sr. VP Digital Marketing Experience 10+ years of experience as a marketing manager Location Thrissur Education Masters Degree in Business Administration, Marketing or an Equivalent Field

One of the basic qualifications for the SR.VP DIGITAL MARKETING role is a bachelor’s degree in marketing or a related field. An MBA in Marketing or Business is also preferred, if not required. With a minimum of 10+ years of experience in marketing, with a preference for professionals who have worked in a similar industry. Further, SR.VP DIGITAL MARKETINGs are required to have held a managerial role, with direct supervision of more than 20+ marketing, branding, and creative production staff.

SKILLS

Required skills and qualifications

• A Masters Degree in business administration, marketing or an equivalent field.
• Total of 10+ years of experience as a marketing manager, out of that at least 5 years of or an equivalent senior marketing leadership role, preferably in the Indian market.
• Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2B and B2C verticals.
• Deep understanding of the Indian and International consumer landscape, market dynamics and cultural nuances.
• Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.
• Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.
• Experience working with various marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations

Preferred skills and qualifications

• Familiarity with marketing automation tools, customer relationship management (CRM) systems, analytics platforms, and AI.
• Experience in scaling marketing operations, managing international marketing teams, or expanding into new markets.
• Knowledge of regulatory requirements and legal considerations related to marketing activities in India and abroad.
• Understanding of data privacy and protection regulations and their implications for marketing practices.