Sr UI/UX Designer

ABP Network; Dadri; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

ABP Network's ABP Live unit seeks a creative Senior UI/UX Designer to lead end-to-end design across web and mobile, focusing on news content and audience engagement. You will shape user journeys, foster consistency, and collaborate with product, tech, editorial, and business teams.

The role emphasizes applying AI tools to research, ideation, prototyping, and personalisation, while mentoring junior designers and contributing to a strong design culture.

Qualifications

• 5–8 years of UI/UX or product design experience.
• Strong UX principles, user journeys, IA and interaction design.
• Proficient in Figma and prototyping tools.
• Experience with AI tools in UI/UX design workflows.
• Experience designing responsive web and mobile interfaces.
• Strong visual design with typography and color understanding.
• Able to work in a fast-paced digital environment.
• Excellent communication and collaboration skills.
• Experience in digital media, news, or publishing is a plus.

Responsibilities

• Own end-to-end UI/UX design process from research to final design.
• Design interfaces for ABP Live websites, apps, and digital products.
• Collaborate with Product, Technology, Editorial, and Business teams.
• Conduct user research and analyze user behavior to improve UX.
• Develop user flows, wireframes, high-fidelity designs, and design systems.
• Ensure visual consistency, accessibility, and overall product experience.
• Use data and user feedback to improve products.
• Work with developers to implement designs.
• Mentor junior designers and contribute to design culture.
• Explore AI tools to enhance design research and prototyping.

Skills

User research

Wireframing

Prototyping

Design systems

Responsive design

Team collaboration

Information architecture

UX/UI principles

Tools

Figma

Job description

ABP Network is an innovative media and content creation company, reaching 535 million individuals across India through its multi-language news channels. As a group entity of ABP, a leading media conglomerate with a century of incorporation, ABP Network fearlessly imparts news nationwide through its four national and regional TV news channels, digital news platforms in eight languages as well as social media platforms. Since 2003, the network has been a pioneer in curating unbiased news in various Indian languages, leaving a prominent footprint in the Asian sub-continent.

About the Role:

We are looking for a creative and experienced Senior UI/UX Designer to drive the design experience across ABP Live's digital products and platforms. The role will be responsible for creating intuitive, engaging, and user-centric experiences across web and mobile platforms, with a strong focus on digital news, content consumption, and audience engagement.

The ideal candidate should have a strong understanding of AI applicability in UI/UX and be familiar with relevant AI tools that can enhance user research, ideation, design workflows, prototyping, personalisation, and overall design efficiency.

Key Responsibilities

• Own and drive the end-to-end UI/UX design process, from research and ideation to wireframing, prototyping, and final design.
• Design intuitive and engaging experiences for ABP Live websites, mobile applications, and digital products.
• Collaborate closely with Product, Technology, Editorial, Business, and other stakeholders to translate requirements into effective design solutions.
• Conduct user research, analyse user behaviour, and identify opportunities to improve user experience and engagement.
• Develop user flows, wireframes, high-fidelity designs, interactive prototypes, and design systems.
• Ensure consistency in visual language, navigation, accessibility, and overall product experience.
• Use data, analytics, and user feedback to continuously improve existing products and features.
• Work closely with developers to ensure accurate implementation of designs.
• Establish and maintain UI/UX guidelines, design systems, and reusable components.
• Explore and leverage relevant AI tools within the UI/UX domain to improve design research, ideation, prototyping, testing, personalisation, and design workflows.
• Stay updated on emerging AI-powered design tools and technologies and identify practical use cases for AI within ABP Live's digital products.
• Stay updated on emerging UI/UX trends, digital products, design tools, and industry best practices.
• Mentor and guide junior designers and contribute to building a strong design culture within the team.

Required Skills & Qualifications

• 5–8 years of relevant experience in UI/UX or Product Design.
• Excellent understanding of UX principles, user journeys, information architecture, and interaction design.
• Proficiency in Figma and other relevant design/prototyping tools.
• Familiarity with AI tools relevant to UI/UX and the ability to incorporate AI into design workflows and product experiences.
• Experience in designing responsive web and mobile interfaces.
• Strong visual design skills with an understanding of typography, layout, colour, and design systems.
• Ability to work in a fast-paced digital/product environment.
• Strong communication, collaboration, and problem-solving skills.
• Experience in digital media, news, content, publishing, or consumer internet products will be an added advantage.