Sr. Social Media Executive

Sports News Tracker; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

CricTracker is seeking a highly creative Senior Social Media Executive with a passion for cricket and mobile gaming. You will craft fresh ideas, own content execution, and drive audience engagement through original posts and interactive content.

You will manage day-to-day social media operations, develop campaigns around live matches and gaming moments, and collaborate with internal teams to deliver engaging content on schedule.

Qualifications

• 2–3 years of experience in social media management or digital media.
• Strong understanding of cricket, tournaments, match situations and trends.
• Familiarity with cricket mobile games and gaming content.
• Proven ability to generate original ideas and create engaging social media content.
• Excellent written and verbal communication skills.
• Ability to manage multiple deliverables in a fast-paced environment.
• Portfolio showing creative social media posts, campaigns, reels, memes or interactive content (preferred).

Responsibilities

• Manage day-to-day social media operations across platforms.
• Generate creative and engaging content ideas around cricket and mobile gaming.
• Create and publish posts, reels, stories, memes, and interactive content.
• Develop content around live matches, tournaments, player performances, trending topics, and gaming activities.
• Write and review captions to maintain creativity, accuracy, and brand consistency.
• Identify social media trends and convert them into engaging content.
• Plan and execute social media campaigns and promotional activities.
• Coordinate with internal teams to ensure timely content delivery.
• Manage client requirements and meet agreed deliverables and deadlines.
• Monitor analytics and suggest improvements to increase reach and engagement.

Skills

Creativity & ideation

Cricket knowledge

Content creation

Caption writing

Audience engagement

Tools

Social media analytics

Publishing tools

Job description

CricTracker is looking for a highly creative, passionate, and results-driven Senior Social Media Executive with a strong understanding of cricket and cricket mobile gaming. The ideal candidate should be capable of generating fresh ideas, creating engaging content, and developing innovative social media concepts that connect with cricket fans and gaming audiences. This role requires someone who goes beyond routine publishing, takes ownership of content execution, identifies emerging trends, and drives audience engagement through original and impactful content.

Key Responsibilities

• Manage day-to-day social media operations across platforms
• Generate creative and engaging content ideas around cricket and mobile gaming.
• Create and publish posts, reels, stories, memes, and interactive content.
• Develop content around live matches, tournaments, player performances, trending topics, and gaming activities.
• Write and review captions to maintain creativity, accuracy, and brand consistency.
• Identify social media trends and convert them into engaging content.
• Plan and execute social media campaigns and promotional activities.
• Coordinate with internal teams to ensure timely content delivery.
• Manage client requirements and meet agreed deliverables and deadlines.
• Monitor analytics and suggest improvements to increase reach and engagement.

Must-Have Skills

• Exceptional creativity and idea generation.
• Strong cricket and cricket mobile gaming knowledge.
• Content creation and social media management.
• Caption writing and trend identification.
• Audience engagement and campaign execution.

Good-to-Have Skills

• Hands-on experience with social media analytics and publishing tools.
• Experience creating content for sports media, gaming communities, or cricket-focused digital platforms.

Qualifications And Experience

• 2–3 years of relevant experience in social media management, content creation, or digital media.
• Strong understanding of cricket, including players, tournaments, match situations, and current trends.
• Familiarity with cricket mobile games and gaming-related content.
• Proven ability to generate original ideas and create engaging social media content.
• Excellent written and verbal communication skills.
• Ability to manage multiple deliverables and work effectively in a fast-paced environment.
• A portfolio showcasing creative social media posts, campaigns, reels, memes, or interactive content is preferred.

What We Are Looking For

• A highly creative individual who consistently brings fresh and original ideas.
• Someone with genuine enthusiasm for cricket and a strong understanding of cricket mobile gaming.
• A proactive thinker who can turn match-day moments and trending topics into engaging content.
• A candidate who can independently manage social media execution with minimal supervision.
• Someone who prioritizes originality, audience engagement, and content quality over routine posting.
• A collaborative team player who can maintain high creative standards and meet deadlines.

Why Join CricTracker?

Join CricTracker and work in a fast-paced sports media environment where cricket, creativity, and digital engagement come together. You will have the opportunity to develop innovative social media concepts, engage passionate cricket audiences, explore gaming-related content opportunities, and contribute directly to the growth of our digital presence.