Marketing Manager

Cricbuzz.com; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Cricbuzz is seeking a Marketing Manager to drive brand, product and consumer marketing across Cricbuzz core business, Studios, iGaming in international markets, and Global Broadcast. You will shape brand narratives, plan GTM for launches, and lead digital campaigns across North America, MENA and SEA, coordinating with Editorial, Studios, Sales and Product teams.

You will develop social media programs, drive audience growth, creator partnerships, and lifecycle communications, all while focusing

Qualifications

• 4–5 years of experience in brand, consumer, product or digital marketing.
• Experience in sports, media, OTT businesses is preferred.
• Strong understanding of digital marketing, social media, brand building and consumer engagement.
• Ability to independently plan and execute campaigns while coordinating with multiple stakeholders and external agencies.
• Strong communication, creative thinking and analytical skills.
• Passion for cricket and sports media is a strong advantage.

Responsibilities

• Develop and execute integrated marketing campaigns across Cricbuzz's products and businesses.
• Build compelling brand narratives around cricket, content, product innovation and live streaming.
• Lead go-to-market strategies for product launches, new features and marquee cricket tournaments.
• Drive brand awareness and engagement through digital, ATL, BTL and other relevant channels.
• Collaborate with Editorial, Studios and Global Broadcast teams to amplify content, programming and special initiatives.
• Develop social media strategies and campaigns around tournaments, original programming and product launches.
• Identify opportunities for creator collaborations, influencer marketing and organic audience growth.
• Plan campaigns focused on user acquisition, engagement, retention and reactivation.
• Work with Product and Business teams on targeted campaigns, promotional offers and customer lifecycle communication.
• Support subscription growth initiatives for the Global Broadcast business across North America, MENA and SEA.
• Identify and manage relevant marketing agencies, partners and brand collaborations.
• Drive PR and communication initiatives around product launches, partnerships and business milestones.
• Ensure consistent brand messaging across campaigns, platforms and markets.
• Define campaign objectives and track performance across brand awareness, acquisition, engagement and retention.
• Analyse campaign effectiveness and optimise marketing investments based on data and insights.

Skills

Brand marketing

Digital marketing

Social media strategy

Campaign management

Stakeholder coordination

Analytics

Job description

We are looking for a Marketing Manager to drive brand, product and consumer marketing initiatives across Cricbuzz's core business, Studios, iGaming (in legally permitted international markets) and Global Broadcast business, comprising Willow by Cricbuzz in North America and Cricbuzz's streaming services across MENA and SEA.The role will encompass brand building, product marketing, digital campaigns, social media strategy, PR and audience growth, working closely with Product, Editorial, Studios, Global Broadcast, Sales teams.

Key Responsibilities

Brand & Product Marketing

• Develop and execute integrated marketing campaigns across Cricbuzz's products and businesses.
• Build compelling brand narratives around cricket, content, product innovation and live streaming.
• Lead go-to-market strategies for product launches, new features and marquee cricket tournaments.
• Drive brand awareness and engagement through digital, ATL, BTL and other relevant channels.

Content & Social Media Marketing

• Collaborate with Editorial, Studios and Global Broadcast teams to amplify content, programming and special initiatives.
• Develop social media strategies and campaigns around tournaments, original programming and product launches.
• Identify opportunities for creator collaborations, influencer marketing and organic audience growth.
• Plan campaigns focused on user acquisition, engagement, retention and reactivation.
• Work with Product and Business teams on targeted campaigns, promotional offers and customer lifecycle communication.
• Support subscription growth initiatives for the Global Broadcast business across North America, MENA and SEA.

Partnerships, PR & Communications

• Identify and manage relevant marketing agencies, partners and brand collaborations.
• Drive PR and communication initiatives around product launches, partnerships and business milestones.
• Ensure consistent brand messaging across campaigns, platforms and markets.

Campaign Performance

• Define campaign objectives and track performance across brand awareness, acquisition, engagement and retention.
• Analyse campaign effectiveness and optimise marketing investments based on data and insights.

Skills & Experience

• 4–5 years of experience in brand, consumer, product or digital marketing.
• Experience in sports, media, OTT businesses is preferred.
• Strong understanding of digital marketing, social media, brand building and consumer engagement.
• Ability to independently plan and execute campaigns while coordinating with multiple stakeholders and external agencies.
• Strong communication, creative thinking and analytical skills.
• Passion for cricket and sports media is a strong advantage.

Key Success Measures

Brand awareness and engagement, user acquisition and retention, product adoption, subscription growth, campaign ROI and successful execution of marketing initiatives across Cricbuzz's businesses.