Community & Fan Engagement Manager

Cricket8; Mumbai; On-site; INR 1,200,000 - 2,300,000; Full time

Job summary

Cricket8 is seeking a passionate Community & Fan Engagement Manager in India. You will build and nurture an active cricket community, design leagues around major matches and drive participation across social media channels.

The role focuses on engaging fans, growing the community, and turning Cricket8 into a mainstream gaming platform through creative, data-driven campaigns.

Qualifications

• What we're looking for: passion for cricket and Indian fanbase.
• Experience in community management, fan engagement, social media, gaming or sports marketing.
• Excellent communication in an authentic, relatable style.
• Creative mindset to spark participation and growth.
• Data-driven approach to measure engagement and retention.
• Flexible schedule for major matches, evenings and weekends.

Responsibilities

• Create, promote Cricket8 Leagues around major matches and tournaments.
• Build a dynamic competition calendar for international cricket, IPL and domestic events.
• Develop league formats and challenges to boost participation and return rates.
• Drive participation before, during and after matches with engaging content.
• Collaborate with product and marketing teams to align features with community needs.

Skills

Community management

Fan engagement

Social media

Gaming marketing

Sports marketing

Job description

Cricket8 is building a new kind of cricket gaming platform — where fans don't just watch the match, they play it.

Our platform brings friends together to compete, climb leaderboards and battle for bragging rights through interactive cricket Leagues. We want to make following cricket even more exciting by giving fans a way to participate, compete and connect around the game they love.

We're looking for a passionate, creative and highly engaged Community & Fan Engagement Manager to help build Cricket8 into a mainstream gaming platform across India.

The Role

Location: India

Employment type: Full-time

You will be responsible for building and nurturing an active community of cricket fans who regularly play Cricket8, compete in our Leagues and bring their friends into the game.

You'll be at the heart of our community — creating competitions around the cricket calendar, engaging fans across social media, developing creative ways to drive participation and turning Cricket8 into a platform that fans return to match after match.

This is a hands‑on role for someone who understands Indian cricket culture, loves competition and knows how to turn an audience into an engaged community.

League Creation & Matchday Engagement

• Create, manage and promote Cricket8 Leagues around all major cricket matches and tournaments relevant to Indian fans.
• Build a dynamic competition calendar covering international cricket, the IPL, domestic tournaments and other major cricket events.
• Develop creative League formats, challenges and competitions that encourage fans to participate, compete and return regularly.
• Drive participation before, during and after matches, creating excitement around every League.
• Monitor League engagement and use player feedback and performance data to improve future competitions.

Community Building & Player Engagement

• Build, grow and nurture a highly engaged community of Cricket8 players and cricket fans across India.
• Develop relationships with users, understand what motivates them and encourage them to play regularly.
• Create opportunities for players to compete with friends, connect with other fans and share their achievements.
• Identify passionate and influential community members who can help grow Cricket8 organically.
• Make Cricket8 feel like a community that fans belong to — not simply another gaming app.

Social Media & Content

• Actively engage with users across relevant social media platforms, including Instagram, YouTube, Facebook, TikTok and emerging channels.
• Develop engaging, timely and culturally relevant content around cricket matches, rivalries, players, Leagues and Cricket8 competitions.
• Create and coordinate matchday content, challenges, memes, polls, community highlights and other shareable content.
• Identify social trends and opportunities to make Cricket8 part of the wider cricket conversation.
• Encourage users to share their League participation, results and experiences with friends.

Growth & Mainstream Brand Development

• Develop creative community-led initiatives that introduce Cricket8 to new audiences across India.
• Identify opportunities to collaborate with cricket creators, fan communities, colleges and other relevant partners.
• Help turn social engagement into new users, active players and repeat participation.
• Work with the marketing team to support campaigns, launches and major cricket-related initiatives.
• Contribute ideas that help Cricket8 become a recognised and mainstream gaming brand in India.

Player Feedback & Product Collaboration

• Act as the voice of the Cricket8 community, sharing player feedback, ideas and issues with the product team.
• Identify opportunities to improve the user experience and increase engagement and retention.
• Monitor community sentiment and respond to questions, feedback and issues in a timely and constructive manner.
• Work closely with the product, marketing and design teams to develop features and experiences that players love.

What We're Looking For

• A genuine passion for cricket and a strong understanding of the Indian cricket fanbase.
• Experience in community management, fan engagement, social media, gaming, sports marketing or a similar role.
• A strong understanding of how Indian fans follow cricket, engage online and connect with other fans.
• Excellent communication skills and the ability to engage users in an authentic, relatable way.
• A creative mindset, with the ability to generate ideas that get people talking and participating.
• Strong organisational skills and the ability to manage multiple competitions and activities around a busy cricket calendar.
• A proactive, entrepreneurial attitude — someone who takes ownership and enjoys building something from the ground up.
• A data-driven approach to understanding engagement and improving performance.
• Flexibility to work during major matches, including evenings and weekends when required.

Desirable experience

• Experience working with a gaming platform, sports brand, cricket team, broadcaster or digital community.
• Experience creating and managing online competitions, tournaments or fan engagement initiatives.
• Familiarity with Indian regional languages and the cultural nuances of different cricket audiences.
• Experience working with creators, influencers or grassroots communities.

How We’ll Measure Success

Success in this role will be measured by the growth and activity of the Cricket8 community, including:

• Growth in registered and active players.
• League participation and the number of players competing in each match.
• Repeat participation and player retention across successive matches and tournaments.
• The number of users inviting friends and sharing Cricket8 content.
• Engagement and growth across Cricket8's social channels.
• The effectiveness of community initiatives in driving new users and sustained gameplay.

Why Join Cricket8?

This is an opportunity to help build a new gaming platform at an exciting stage of its development.

You’ll have the freedom to shape our community strategy, develop creative ideas, experiment with new ways to engage cricket fans and play a meaningful role in growing Cricket8 into a mainstream gaming brand across India.

If you love cricket, understand its fans and want to build a community that brings people together through competition, we’d love to hear from you.